OpenAI Turns ChatGPT Into a Product Discovery Layer, Challenging Google Shopping
The place where consumers decide what to buy is no longer a search engine — for a growing number of shoppers, that decision now happens inside a ChatGPT conversation.
Shopify Bets on AI Shopping Agents to Redefine Product Discovery in E-Commerce
Shopify is betting that AI shopping agents could redefine how consumers discover and buy products online—reshaping the balance between platforms, brands, and buyers.
Amazon Launches AI “Canvas” Workspace to Turn Seller Data Into Real-Time Business Decisions
Amazon is introducing an AI workspace that turns seller data into interactive dashboards, helping marketplace businesses analyze performance, simulate decisions, and plan growth in real time.
Google Unveils Universal Commerce Protocol to Power Agentic Shopping Across Search, Gemini, and Retail Platforms
Google is laying the groundwork for AI-powered shopping where agents don’t just recommend products—but can research, converse, and complete purchases on a shopper’s behalf.
Microsoft Expands Agentic AI Across Retail to Automate Workflows and Enhance Customer Experiences
Microsoft is pushing agentic AI into the core of retail operations, aiming to automate decision-making across commerce, data, and store workflows while keeping humans in control.
OpenAI and Instacart Launch First End-to-End Grocery Shopping Experience Inside ChatGPT
OpenAI and Instacart have introduced the first fully integrated grocery shopping and checkout experience inside ChatGPT, allowing users to browse items, build their cart, and complete payment without leaving the conversation. Powered by the Agentic Commerce Protocol, the feature represents a meaningful step toward conversational commerce at enterprise scale.
Perplexity Launches New AI Shopping Experience With Instant Checkout
Perplexity is introducing a new memory system that lets its Comet Assistant recall user preferences, interests, and past conversations to deliver far more accurate, personalized answers.
ChatGPT Launches New Shopping Research Tool to Deliver Personalized Buyer Guides
A new shopping feature in ChatGPT aims to eliminate hours of product browsing by turning complex buying decisions into an interactive, personalized conversation.
PayPal Becomes First Digital Wallet Integrated Into ChatGPT
For the first time, conversational AI and digital payments are coming together as PayPal partners with OpenAI to embed its wallet directly into ChatGPT, turning conversation into commerce.
Major Retailers Pilot First Insight’s Predictive AI Copilot Ellis Ahead of 2026
As the 2026 planning season ramps up, major retailers are turning to AI copilots like First Insight’s Ellis to make faster, smarter merchandising decisions that protect margins and anticipate shifting consumer demand.
Walmart Partners with OpenAI to Enable Shopping Directly in ChatGPT
Walmart is bringing shopping into the world of artificial intelligence, teaming up with OpenAI to let customers buy products directly inside ChatGPT through a new Instant Checkout feature.
Adobe Predicts 520% Surge in AI Shopping During 2025 U.S. Holiday Season
AI is now the holiday shopping assistant. This season, Adobe Analytics predicts that AI-assisted online shopping will surge 520% year-over-year, as U.S. consumers drive $253.4 billion in digital holiday spending — the largest online season in history.
Amazon Launches Agentic AI for Sellers with Upgraded Seller Assistant
Amazon has unveiled a major update to Seller Assistant, transforming it into an agentic AI-powered partner that can reason, plan, and act on behalf of sellers across the platform.
Google Launches AP2: Agent Payments Protocol for AI Commerce
Google has unveiled the Agent Payments Protocol (AP2), an open standard built with 60+ partners to securely power AI-driven commerce across credit cards, stablecoins, and real-time bank transfers.
Walmart Launches AI Super Agents to Accelerate E-Commerce
Walmart is rolling out four AI-powered “super agents” designed to transform how customers, employees, sellers, and developers interact with the retail giant.
A new AI-powered option in Google Search can place phone calls to businesses on your behalf, check pricing and availability, and text you the results—no phone call required.
OpenAI is developing an in-chat payment system for ChatGPT that would allow users to complete purchases without leaving the conversation, according to a new report from the Financial Times.
