Image Source: ChatGPT-4o
Picsart Partners with Getty Images to Launch Custom AI Image Model
Picsart, a photo-editing startup supported by SoftBank, announced a partnership with Getty Images to develop a custom AI model. This collaboration aims to bring responsible AI imagery to Picsart's 150 million users, including creators, marketers, and small businesses.
Key Features of the Partnership
Exclusive Content Training
Licensed Content: The AI model will be trained exclusively on Getty Images’ licensed creative content, ensuring high-quality and legally safe image generation.
Full Commercial Rights: Users will be able to generate unique images with full commercial rights, enabling them to use these assets in various commercial projects.
Advanced Customization
Picsart’s Editing Tools: Subscribers can use Picsart's extensive editing tools to add to or customize the AI-generated images, enhancing their creative projects.
Safe AI Creative Tools: By focusing on licensed content, Picsart aims to address rising concerns about AI-generated images and copyright issues, providing a safer alternative for users.
Development and Accessibility
AI Lab PAIR
Model Development: Picsart’s AI lab, PAIR, is responsible for building the custom model from scratch.
API Services: The model will be accessible through Picsart’s own API services, broadening its usability for developers and businesses.
Official Statement
Hovhannes Avoyan, CEO of Picsart
Endless Customization: “Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand.”
Excitement for Partnership: “We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market.”
Future Plans and Integration
Model Launch
Release Timeline: Picsart plans to launch the custom AI model later this year, expanding its suite of creative tools.
Video Content Integration: The company is also integrating Getty Images video content into Picsart’s platform, making it available to Plus members.
Previous Partnerships
Responsible AI Imagery
Bria and Runway: Getty Images has previously partnered with AI image generator Bria and Runway, a startup focused on generative AI for content creators, reinforcing its commitment to responsible AI imagery.
Conclusion
Picsart’s collaboration with Getty Images represents a significant step in the development of safe and commercially viable AI-generated imagery. By leveraging Getty Images' licensed content, Picsart aims to provide its users with powerful, customizable tools that adhere to copyright standards, ensuring a responsible approach to AI creativity.