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A modern, collaborative scene showcasing the partnership between Picsart and Getty Images. The image features the logos of Picsart and Getty Images prominently displayed. The background includes elements representing AI technology, such as neural networks and image editing tools. The scene highlights the creation of unique images with various customization options, illustrating responsible AI image generation. The design includes vibrant colors and dynamic graphics, symbolizing innovation and creativity

Author: Alicia Shapiro

Estimated Read Time: 4 minutes

Picsart Partners with Getty Images to Launch Custom AI Image Model

Picsart, a photo-editing startup supported by SoftBank, announced a partnership with Getty Images to develop a custom AI model. This collaboration aims to bring responsible AI imagery to Picsart's 150 million users, including creators, marketers, and small businesses.

Key Features of the Partnership

Exclusive Content Training

  • Licensed Content: The AI model will be trained exclusively on Getty Images’ licensed creative content, ensuring high-quality and legally safe image generation.

  • Full Commercial Rights: Users will be able to generate unique images with full commercial rights, enabling them to use these assets in various commercial projects.

Advanced Customization

  • Picsart’s Editing Tools: Subscribers can use Picsart's extensive editing tools to add to or customize the AI-generated images, enhancing their creative projects.

  • Safe AI Creative Tools: By focusing on licensed content, Picsart aims to address rising concerns about AI-generated images and copyright issues, providing a safer alternative for users.

Development and Accessibility


  • Model Development: Picsart’s AI lab, PAIR, is responsible for building the custom model from scratch.

  • API Services: The model will be accessible through Picsart’s own API services, broadening its usability for developers and businesses.

Official Statement

Hovhannes Avoyan, CEO of Picsart

  • Endless Customization: “Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand.”

  • Excitement for Partnership: “We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market.”

Future Plans and Integration

Model Launch

  • Release Timeline: Picsart plans to launch the custom AI model later this year, expanding its suite of creative tools.

  • Video Content Integration: The company is also integrating Getty Images video content into Picsart’s platform, making it available to Plus members.

Previous Partnerships

Responsible AI Imagery

Bria and Runway: Getty Images has previously partnered with AI image generator Bria and Runway, a startup focused on generative AI for content creators, reinforcing its commitment to responsible AI imagery.


Picsart’s collaboration with Getty Images represents a significant step in the development of safe and commercially viable AI-generated imagery. By leveraging Getty Images' licensed content, Picsart aims to provide its users with powerful, customizable tools that adhere to copyright standards, ensuring a responsible approach to AI creativity.