At WordCamp US 2025, Matt Mullenweg, WordPress co-founder and CEO of Automattic, introduced Telex, a new AI experiment described as a “V0 or Lovable, but specifically for WordPress.” These references nod to existing “vibe coding” platforms that enable prompt-based software creation.

Mullenweg demonstrated Telex’s ability to create Gutenberg blocks—the modular units of text, images, columns, and other elements that structure WordPress sites. One example showed a developer using Telex to produce a simple marketing animation.

Currently hosted at telex.automattic.ai, Telex is tagged as experimental. Users type a text prompt describing the type of block they want, and the tool returns a .zip file that can be installed as a plug-in to WordPress or tested within WordPress Playground, a browser-based environment for running WordPress without a host.

This launch follows WordPress’s earlier announcement of forming an AI team to ensure future development aligns with the project’s long-term goals.

While promising, Telex remains in early stages. Early testers noted that several generated projects failed or required extra work before running properly. Mullenweg acknowledged its prototype status but emphasized its potential.

“When we think about democratized publishing, like embedded in that, is very core to WordPress’ mission, has been taking things that were difficult to do, that required knowledge of coding or anything else, and … made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open source — we actually own it and have rights to it,” Mullenweg said.

Alongside Telex, Mullenweg showcased other AI projects, including a WordPress help assistant inside the browser built during Contributor Day within a couple of hours, and highlighted Perplexity’s Comet browser, which he praised for enabling WordPress interactions.

He also reflected on AI’s dual nature: both enabling and potentially concerning. “At the core of it, there is a seed of something, which is so enabling. It is an incredibly exciting time to be building for WordPress,” he said.

Mullenweg briefly addressed the ongoing legal dispute with WP Engine, a hosting provider he alleges profits from WordPress without contributing enough back. He is pushing for WP Engine to license the WordPress trademark to reduce customer confusion.

“The quick update is, it’s working its way through the legal system. We trust in the fairness of the courts,” Mullenweg said. “If there’s any commentary, I’ll just say that there was a settlement conference, I showed up; the other CEO did not. But it is working its way through that. And that’s my only comment on that whole rigmarole.”

Q: What is Telex?
A: Telex is an experimental AI tool from WordPress that generates Gutenberg blocks from user prompts.

Q: How does Telex work?
A: Users enter a prompt, and Telex returns a .zip file plug-in that can be installed in WordPress or tested in WordPress Playground.

Q: Where is Telex available?
A: Telex is hosted at telex.automattic.ai and currently labeled experimental.

Q: What did Matt Mullenweg say about Telex?
A: He described it as a way to extend WordPress’s mission of democratized publishing, making coding tasks more accessible, open, and low-cost.

Q: What else was discussed at WordCamp US 2025?
A: Mullenweg demoed other AI tools, praised Perplexity’s Comet browser, and briefly updated on WordPress’s legal dispute with WP Engine.

The unveiling of Telex signals that WordPress is actively experimenting with ways to embed AI-driven development into its open-source ecosystem. While still a prototype, the tool fits squarely into WordPress’s mission of making publishing accessible by lowering technical barriers for users and developers.

Crucially, Telex also represents a shift in where AI tools are landing. Much of the recent wave of AI innovation has been aimed at enterprises with large technical teams. By contrast, WordPress is bringing AI directly to individual creators, small businesses, and independent publishers—groups that make up a significant portion of the WordPress community.

Though early tests show limitations, the long-term strategy is clear: AI is moving beyond the enterprise and into the everyday workflows of the people who have long relied on WordPress to get online. For this audience, Telex is not just an experiment—it’s a signal that AI-powered publishing is coming within reach for everyone.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiroo’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.