Perplexity's New AI Shopping Tools Redefine Online Shopping

Perplexity, known for its AI-driven search engine, has unveiled an innovative shopping feature designed to streamline the online purchasing process. With the launch of Buy With Pro, subscribers can now shop directly through the platform, offering a seamless experience from product search to checkout.

Currently available to Pro subscribers in the United States, this feature integrates product listings into search results and enables one-click purchasing for eligible items.

Key Features of "Buy With Pro"

• One-Click Checkout: Users can save billing and shipping details to enable quick purchases directly within Perplexity.

• Free Shipping: All orders made through Buy With Pro include free shipping.

• Product Cards: Searches display visually rich cards summarizing product details, pricing, reviews, and seller information.

• Snap to Shop: This visual search tool allows users to upload a product photo to locate and learn about similar items effortlessly, similar to Google Lens.

For items not eligible for Buy With Pro, users are redirected to the retailer’s website to complete their purchases.

How Non-Subscribers Benefit

Even without a Pro subscription, users gain access to several updated AI shopping features, such as:

Enhanced Product Cards: Include AI-generated summaries of reviews and key product features alongside search results.

Insights for Merchants

Perplexity’s new Merchant Program is set to transform how sellers showcase their products. The program offers:

• Data on Search Trends: Sellers gain insights into how their products appear in AI searches.

• Enhanced Product Visibility: Increased chances of recommendations through Perplexity’s AI.

Merchants interested in participating in this program can apply here.

Looking Ahead

The addition of Buy With Pro positions Perplexity as a key player in AI-driven e-commerce, offering unique tools to both consumers and merchants. By integrating shopping directly into its search engine, the platform is redefining how users discover and purchase products.

For merchants, the promise of greater visibility and actionable insights makes this a compelling opportunity. Meanwhile, features like Snap to Shop showcase Perplexity’s potential to compete with established tools like Google Lens.

If successful, Perplexity’s shopping enhancements could significantly influence the future of AI-powered retail experiences.

Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.