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Apple’s AI Rollout to Extend Into Next Year

A modern tech environment showcasing Apple devices such as iPhones and MacBooks with AI features displayed on the screens. A diverse group of developers works on computers, testing and developing AI applications. Background elements include icons representing AI technology, language translation, and shopping preferences. The atmosphere is innovative and forward-thinking, reflecting Apple's gradual AI rollout and its impact on consumer interaction

Apple’s AI Rollout to Extend Into Next Year

Apple’s rollout of its new artificial intelligence (AI) technology, Apple Intelligence, is expected to be a gradual process stretching into the next year.

Delayed Availability for Developers

According to a Bloomberg report on June 16, Apple Intelligence won’t be available for developers to test until late summer. This means it won’t be part of the initial beta releases of Apple’s new operating system updates. Instead, it will arrive as a preview this fall, initially working on a limited number of devices and only in American English. Users may need to join a waitlist to try out the new AI features.

Shift in Strategy

This phased rollout represents a shift in Apple’s strategy. Traditionally, Apple has introduced new features at its Worldwide Developers Conference (WWDC) for a fall release, although delays have sometimes occurred. By offering a roadmap for the technology without a strict timeline, Apple is signaling a more flexible approach.

Benefits of the New Approach

The Bloomberg report outlines several benefits of this new strategy. For instance, it allows Apple to manage its engineering resources more effectively, assigning engineers to specific features and releasing technology when ready before moving on to other projects. Additionally, starting with American English provides Apple more time to train AI models for other languages, a significant challenge.

Potential Impact on Consumer Interaction

Last week, PYMNTS highlighted that Apple’s new AI initiatives could transform how consumers interact with their devices and shop. Apple Intelligence aims to predict user preferences by analyzing browsing history, purchase patterns, and social media activity. This capability could enhance the shopping experience by anticipating user needs and offering personalized recommendations.

Transforming Business Interactions

Experts suggest that Apple’s integration of OpenAI’s ChatGPT could revolutionize customer interactions for businesses. Apple devices will soon be capable of handling customer inquiries, processing orders, and providing product recommendations. Yi Fang, an associate professor at Santa Clara University, noted that as consumers become more accustomed to AI managing daily tasks, their reliance on AI for decision-making and automated services is likely to increase.


Apple’s AI rollout, expected to extend into next year, marks a strategic shift towards a more flexible and phased approach. While initially limited to American English and a few devices, the new AI technology promises to transform consumer interactions and business operations. As Apple continues to develop and refine its AI capabilities, it aims to enhance user experience and meet the growing demand for intuitive and automated services.