An iPhone displays Siri generating an image with Google’s Gemini AI, reflecting Apple’s talks with Google to revamp its voice assistant. Image Source: ChatGPT-5
Apple in Talks to Use Google’s Gemini AI for Revamped Siri
Key Takeaways:
Apple is in discussions with Google to license its Gemini AI model for a new version of Siri.
The deal could give Apple access to a custom Gemini model, though no agreement has been finalized.
Apple is weighing Gemini against its own in-house AI tools, as well as previous talks with OpenAI and Anthropic.
A revamped Siri was originally expected in spring 2025, but has been delayed to 2026 due to engineering challenges.
Siri has long struggled to keep up with Google Assistant and Amazon’s Alexa in handling complex, multi-step tasks.
Apple already has a live partnership with OpenAI, integrating ChatGPT into iPhones, iPads, and Macs.
Apple’s strategy reflects a push for multiple AI partnerships to maximize performance, flexibility, and user choice.
Apple’s AI Dilemma
Apple is in early talks with Google to use its Gemini AI technology as the backbone for a revamped version of Siri, according to a Bloomberg report cited by Reuters.
The discussions center on licensing a customized version of Gemini. Sources say no final decision has been made, and Apple continues to evaluate whether to rely on external AI partners or double down on its internal models.
Siri’s Longstanding Challenges
The planned Siri upgrade was originally scheduled for release this spring. However, Apple has pushed the timeline back to 2026 because of ongoing engineering difficulties.
Siri, first introduced in 2011, has long underperformed compared to Google Assistant and Amazon’s Alexa, especially in areas like multi-step tasks and third-party app integration.
As rivals deploy new AI-powered assistants, Apple’s delays have heightened pressure on the company to deliver a more capable version of Siri.
Apple’s ChatGPT Integration Already Live
While Apple explores a potential partnership with Google Gemini, the company has already rolled out a major AI integration. Earlier this year, Apple partnered with OpenAI to bring ChatGPT into its Apple Intelligence initiative, powering features across iOS 18, iPadOS 18, and macOS Sequoia.
Through this integration, Siri can pass complex requests to ChatGPT, while tools like Writing Tools and Visual Intelligence give users access to advanced generative AI. Importantly, ChatGPT is an optional extension, not the default engine behind every Apple device. Core AI functions still run on Apple’s own large language models, with ChatGPT available as an “Ask ChatGPT” feature for deeper queries.
Users retain full control: ChatGPT can be toggled on or off, and it works with or without an OpenAI account, ensuring flexibility and privacy.
This dual approach highlights Apple’s philosophy: no single AI model fits every task. By combining its internal models with external partners like OpenAI, and potentially Google, Apple aims to deliver the strongest AI experiences while maintaining user choice.
Exploring External Partners
Earlier this year, Apple also held talks with Anthropic, the developer of Claude, about potentially using its AI models. The new discussions with Google signal that Apple is still evaluating which path forward offers the strongest solution.
The move comes as Google aggressively markets Gemini as a cross-platform generative AI model, already integrated into Android devices and Google services.
Competitive Landscape
Apple’s hesitance contrasts with companies like Samsung, which has already introduced Gemini-powered AI features into its smartphones. The delay could leave Apple at a disadvantage in the generative AI race, as rivals bring new assistants to consumers sooner.
Still, by exploring a partnership with Google, Apple could gain access to proven AI technology while continuing to refine its own internal efforts.
Q&A: Apple and Gemini AI
Q: What is Apple discussing with Google?
A: Apple is exploring a deal to license Google’s Gemini AI model to power a new version of Siri.
Q: When will the new Siri launch?
A: Apple’s Siri overhaul, originally expected in 2025, has been delayed to 2026 due to technical challenges.
Q: Has Apple already integrated other AI models?
A: Yes. Apple has an official partnership with OpenAI, using ChatGPT for advanced requests in Apple Intelligence on iPhones, iPads, and Macs.
Q: Why does Apple want Gemini?
A: Gemini could give Siri advanced generative AI capabilities, helping Apple compete with Google Assistant, Alexa, and Samsung’s AI features.
Q: What are Siri’s weaknesses today?
A: Siri struggles with multi-step requests, complex task execution, and third-party integrations, areas where rivals currently outperform Apple.
Looking Ahead
Apple’s talks with Google mark a pivotal moment in the company’s AI strategy. By considering Gemini while already deploying ChatGPT, Apple is embracing a multi-partner approach to ensure Siri remains competitive.
This strategy reflects a broader truth: no single AI model dominates every task. Apple’s willingness to mix internal development with external expertise could help it catch up to rivals and deliver a more flexible AI experience.
Apple’s next move on Siri won’t just define its AI roadmap — it will determine whether the company can regain leadership in the voice assistant era.
Editor’s Note: This article was created by Alicia Shapiro, CMO of AiNews.com, with writing, image, and idea-generation support from ChatGPT, an AI assistant. However, the final perspective and editorial choices are solely Alicia Shapiro’s. Special thanks to ChatGPT for assistance with research and editorial support in crafting this article.