(BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, services and Internet content, today announced the signature of an exclusive three year Agreement with US-based Pure Play Media, Inc. For content distribution in Europe.

Under the agreement, Private will distribute around ten newly produced movie titles per month in Europe, Private's main market for DVDs. In keeping with Private's record of outstanding product quality, the content controlled by Pure Play Media features top Us producers and directors such as Michael Ninn, Seymore Butts, and Cousin Stevie. Private is expecting to start distribution already this year and be in full operation by January 2005.

Through the agreement, the Company is increasing the output of DVDs, via its well-established 32 countrywide European distribution network, from approximately ten titles per month to twenty. The deal is based on a split and does not require any up-front or future investment in content by Private.

Richard Arnold, CEO of Pure Play Media, Inc. said, "We are delighted to be associated through this agreement with an industry leading name in adult entertainment which will take our products to an unrivaled base of European customers through its powerful distribution network".

Berth Milton, President and CEO of Private Media Group, Inc. said, "Thanks to the group-wide review of the Company's operations and the subsequent rationalization of our business, we have freed up additional capacity in the Company and our distribution network. This agreement, with a complementary publisher of Us-produced content, is only the first step towards capitalizing on the full potential of our additional capacity and uniquely positioned network.

"Through the cooperation with Pure Play Media, we also expect to get additional content rights for broadcasting activities which will enable us to further expand in this area.

"We expect that working together with Pure Play Media will provide great value to both Private and its shareholders since it clearly demonstrates a classic example of economies of scale by generating additional gross profit, with little impact on selling, general and administrative expenses." Mr. Milton concluded.

About Pure Play Media, the Producers and Directors

Pure Play Media, Inc. (PPM) is a Us company specialized in the marketing, distribution and sales of adult films. PPM enables the creative industry talent to concentrate on their strengths while the Company provides the promotion and support to attain the maximum business success. PPM brings together some of the best and varied talent the adult industry has to offer to deliver a high quality product. PPM works with a broad range of recognized producers, including:

Ninn Worx

Michael Ninn entered onto the adult entertainment scene in 1992 with the release of Black Orchid. Ninn's erotic vision was quickly recognized and created such a stir that he was soon snapped up by VCA Pictures as an exclusive director for six years starting in 1993. During this period Ninn created four of the biggest sellers of all-time. In the first four years of his career Ninn netted over 50 AVN Awards for his artistic approach to sensuality. After splitting from VCA, Ninn worked with Playboy Tv and Private for three years, completing further award-winning productions. Since then, Ninn has started Ninn Worx, his own production company, distributed through Pure Play Media.

Seymore Butts Home Movies

Adam Glasser, a.k.a. Seymore Butts, has been making adult films for 12 years, with more than 70 films to his credit. After countless AVN Awards, Seymore Butts is now the star of the Showtime reality series "Family Business," a new show about an average guy trying to make a living in the adult film industry, which boasts a viewership of over two-million across the Us, with syndication in Sweden, England and beyond. Seymore has appeared in numerous mainstream media such as Newsweek, Fox News and Maxim.

Cousin Stevie Incorporated

Best known for his participation on Showtime's hit reality Tv series Family Business, Cousin Stevie is now producing his own adult series which has won critical acclaim, including a Spotlight Pick from AVN. Stevie's mainstream star has started to rise with interviews in Maxim, Penthouse, and on both Playboy Radio and Sirius Satellite Radio.

About Private Media Group

With its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact
Alejandra Moore Mayorga
Tel +34 91 531 23 88
AMoore@GrupoAlbion.net
Private.com