(SCOTTSDALE, AZ) -- Expert players of the Tony Hawk's Pro Skater(r) 4 video game (which has a "T" for Teen rating from the Entertainment Software Ratings Board) developed by Neversoft and published by Activision Publishing, Inc. have a shot at a very special reward for their skill - a chance to skate with a character modeled after the top adult star, Jenna Jameson.

The sexy Jameson, recognized as the greatest female adult star of all time, is the model for the character Daisy in the game that lets players take on the role of legendary skateboarder Tony Hawk and other top athletes, as they skate through enormous free-roaming levels, choose from progressively harder goals and build their skills to perform difficult skateboarding stunts.

"We wanted one of the secret characters in the game to be a hot sexy female skater," said Joel Jewett, president of Neversoft. "We asked our staff, 'Who do you think of when you think of hot and sexy?' and the overwhelming response was Jenna."

Exclusive photos and videos of Jameson shot by Neversoft became the models for specific poses that bring the Daisy character to life in the game. "Jenna put her signature stamp on the character by choosing her sexy skater outfit of cut-offs and a tank top, and she also provided us with voiceover because the character speaks to the player during the game," said Mr. Jewett. "When Daisy falls, you hear Jenna shout, and if you choose to skate as Daisy that would be Jenna speaking for you."

"Working with Jenna was great," he added. "She's a smart girl with a great sense of humor and she really helped us make a great character for the game."

About Jenna Jameson

Recognized this year by Adult Video News as the leading female adult star of all time, Jenna Jameson has won virtually every honor the adult industry bestows, including AVN Awards for Best New Starlet and Best Actress. She was featured in 'Howard Stern's Private Parts,' and in the new Comedy Central movie "Porn 'n Chicken." She has hosted E!'s 'Wild On' program, has made countless television appearances and has debated at Oxford University in England as well as against Bill O'Reilly on Fox News. In addition to her film career, Ms. Jameson is President and CEO of ClubJenna, Inc., a management firm specializing in Internet development and marketing. Her own Website, ClubJenna.com, is among the most popular on the Web. Vivid Entertainment Group has selected her as a Vivid Girl and films produced by her own production company are distributed by Vivid. Ms. Jameson, who began her career as a Las Vegas showgirl, has graced over 300 magazine covers and appeared in over 700 magazines, from Playboy, Esquire and Penthouse to Glamour, Cosmopolitan, Allure, Jane and FHM, which ranks her as one of the 100 Most Beautiful Girls in the World.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. Is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $786 million for the fiscal year ended March 31, 2002.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at Activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements." the Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2002, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

Contact:
Sarah Perkins, 212-338-0050,PR@ClubJenna.com