(SAN FRANCISCO, CA) -- Award-winning fine art bondage photographer Lochai will take over from Matt Williams as director of Kink.com's Hogtied.com, the company announced today. ''Hogtied was our first site and we still consider it our flagship,'' said Kink.com founder and CEO Peter Acworth. ''We’re very pleased to bring Lochai on to continue the Hogtied tradition. He’s one of the best-known bondage riggers around and for years he’s been out there in the community, both as a photographer and as an educator. Most importantly, he really gets what’s fun and beautiful and hot about women in bondage – he understands the Kink.com esthetic. I’m very much looking forward to working with him.''

Lochai's inaugural update on Hogtied.com is a sizzling 56-minute scene with 22- year-old Virginian beauty Isobel Wren. Shot when Lochai was auditioning for his new role, the scene currently headlines the site, in it, Wren is placed in Lochai's trademark Japanese-influenced rope bondage and subjected to a stunning number of screaming orgasms, including a copious squirt. Throughout, Lochai's sardonic humor tempers the intense bondage and stimulation.

Said Lochai: ''Everything that's done in any of the Kink.com sites is real, so it's not like I'm acting a part. I'm actually being myself. I'm sarcastic, I'm a smart ass, I laugh during scenes and I also console when someone's upset. I'm going to be doing my real play, my real life, within the walls of the Armory, because that's what's expected by the customers -- and that's what's expected by Kink.com. I'm going to be super comfortable there, because I feel like I'm home.''

An award winning photographer whose work appears in galleries as well as in publications like the British Journal of Photography, Secret, Skin Two, Bizarre, and in his own fine art books, Lochai is equally well known as a bondage educator, teaching classes at conferences around the United States and doing public scenes in nightclubs and at fetish events. A founding director of the Photo Artisans Guild (PAG), in West Palm Beach Florida, he was also the co- founder and co-curator of the Traveling Erotic Art Show, which spent two years touring the United States. He also moderates a group on BDSM social networking site FetLife, CommUNITY Building (http://fetlife.com/groups/354), that seeks to build BDSM and alternative sexuality leadership skills.

Lochai takes over from longtime Hogtied.com director Matt Williams, who began directing the site in 2003. Williams was recently promoted to Kink.com's Creative Director, and will be guiding creative development on new sites as well as Kink.com's existing sites. ''I'm looking forward to helping with the overall creative level,'' said Williams. ''I'm going to work with existing sites and new sites both, developing the look and feel, and sharing fantasies that I have in my head -- I have great ideas for each one of our sites.''

Williams will continue to direct unscripted girl-girl erotic wrestling site UltimateSurrender.com, which he calls ''my little baby.'' ''I'm going to hang on to that – I have some great ideas for the future.''

Lochai expressed his excitement about his new role. ''Every person who's ever sat down in front of me in a classroom, or who has surrounded me out in a club to watch what I'm doing, has wanted this job. They want to get paid to tie up beautiful women and get them off – and that's my job. It's a wonderful feeling, and an affirmation that my kink pays off.''

A longtime Florida resident, Lochai will be relocating in September to the San Francisco area. He says he'll continue his work teaching bondage and SM lifestyle classes, both at the half-dozen conferences he traditionally attends annually, and in the San Francisco area.

For more information about Lochai, visit his site Kirinawa.com or email the Kink.com Public Relations Manager at thomas@kink.com. thomas@kink.com Webmasters interested in promoting Kink.com content, including Hogtied.com, please visit www.KinkyDollars.com or email the Kink.com affiliate manager at terry@kink.com.

About Hogtied.com:

Hogtied was the first site in the Kink.com network, directed by founder Peter Acworth from 1997 until Matt Williams took over in 2003. Updated every Tuesday, Hogtied.com offers members more than 15,000 streaming minutes and more than 84,000 photos in over 400 episodes that feature beautiful women subjected to sexual rope bondage, erotic punishment, and repeated orgasms.

About Kink.com:

San Francisco erotica studio Kink.com provides authentic fetish entertainment that seeks to demystify alternative sexualities and inspire sexual adventurers. Since the launch of its first site, Hogtied.com, in 1997, Kink.com has developed a network of premium adult sites that now operate from studios in the San Francisco Armory, a decommissioned National Guard facility with sets ranging from stark dungeons to luxurious pieds-à-terre. Kink.com also operates a free documentary site at BehindKink.com and the leading fetish affiliate network, KinkyDollars.com.

Thomas Roche
Public Relations Manager
Kink.com
KinkyDollars.com
thomas@kink.com