(CHATSWORTH, CA) -- Pure Play Media celebrates their new business model, Direct to Retail (D2R) distribution, offering retailers a New Car and savings all month in August. PPM begins their new phase, offering amazing retailer minded promotions. To kick off D2R, PPM presents an exceptional Homegrown Video Special; retailers get the best of amateur, at the best prices, featuring the leading titles from their studio of the month, Homegrown Video. While the retailer is saving on their order they are also entered to win…a new, 2008 Chevy Malibu Hybrid, available to any retail order placed in August.

Pure Play Media is an established powerhouse in the adult distribution arena. As the adult business landscape evolves so does PPM’s methods to maximize their superior distribution with D2R, resulting in new retail incentives. PPM will now offer retailers new monthly specials, custom-order discounts, and on-going large-scale promotions.

Commenting on the new D2R sales and promotions is Pure Play Media CEO, Richard Arnold. ''with Direct to Retail we’re now centering our attention on the many retailers, and the reception has been very enthusiastic! Offering amazing monthly specials plus larger promotions such as our car giveaway can only increase the excitement. This is the starting point, with many more unique sales and specials in the coming months to fit retailer’s needs and sales tactics. Combined with our custom ordering, fast turnaround and large library of studios we’ve got everything they need!''

Pure Play Media National Sales Manager, Bill Rix, explains what makes this sale so ''special'' for retailers. ''to entice retailers further, we’re layering our promotions and specials. By creating specials on our array of studios plus the opportunity to win big prizes our incentives are unrivaled. This month begins the savings with our Homegrown Video Special, offering an amazing price point and the best titles from our studio of the month, Homegrown Video. The special includes its’ most popular lines, including titles from Horny Over 40, Cream Pie, Handjobs Across America and releases from Natural Bush.''

PPM’s new D2R business model is welcomed with much gusto, giving away a brand new, 2008 Chevy Malibu Hybrid. Every customer order in August will be put in a bin. The winner is to be randomly drawn in September. Full promotion details can be found in the latest edition of AVN magazine along with PPM full product catalog or online at www.pureplaymedia.com.

Pure Play Media offers the best in product and price-point, now featuring a special studio or niche every month throughout the year. To learn more on this and the many coming promotions retailers should contact Bill Rix, bill@pureplaymedia.com.

For order and distribution inquiries contact: Sonia Yanez, sonia@pureplaymedia.com or sales@pureplaymedia.com, 866-820-3000.

About Pure Play Media:

Pure Play Media distributes for the best and most varied studios in the adult industry. Pure Play Media has created an environment that fosters the creative talents of their many clients while handling day-to-day promotion and distribution. PPM has assembled a professional team that takes care of the business end of things so their incredibly talented roster of filmmakers can do what they do best. This unique combination of business acumen and creative freedom has resulted in a business that delivers customers high- quality product and the service they demand.

PPM's roster includes such top names as: The Score Group with their top heavy hotties, Private Media Group, Europe's largest adult film company, the most well known and popular amateur product, Homegrown Video, online powerhouses,Naughty America and gay division Suite 703, Silver Sinema and Hundies, Asia roaming producer Asia Bootleg, publishing giant, Swank Digital, photographic icon, Suze Randall, Gonzo pioneer, Seymore Butts (and Cousin Stevie) with the latest additions, Pink Moon, Liquid London, the edgy HellHouse and Pink Lotus. PPM is able to provide consumers a wide variety of high-quality adult entertainment by filling their roster with the best in numerous genres for over five years, with plenty more to come.