(CHATSWORTH, CA) -- Pure Play Media announces the immediate implementation of their new business model, Direct to Retail (D2R) distribution. Pure Play Media is an established powerhouse in the adult distribution arena. As the adult business landscape continues to evolve so does PPM’s methods to maximize their superior distribution methods, directly resulting in the latest adoption of D2R distribution. The introduction of D2R comes to PPM after much analysis and research, keeping close tabs on DVD sales trends and market research over the last few years.

PPM as a foremost business leader in the Industry is the first to implement the new D2R business model and does so with much gusto, giving away a brand new, 2008 Chevy Malibu Hybrid. Every customer order in August will be put in a bin to be randomly drawn from in September. Full promotion details can be found in the latest edition of AVN along with Pure Play Media’s full product catalog or online at www.pureplaymedia.com.

Commenting on the new D2R implementation is Pure Play Media CEO, Richard Arnold. ''As times and technology change so must Pure Play. I’ve witnessed the evolution from VHS-to-DVD, the advent of the Internet, HD-DVD-vs.-Blu-Ray, and the upswing of broadcasting and pay-per-view. My adoption of D2R is the correct choice to stay in-line with our changing business needs. By going Direct to Retail we can now center our attention on the many retailers and chains going direct to the source, offering one of the largest libraries of studios and genres to choose from. PPM offers a highly trained and experienced staff that is growing by the day. We are ready and excited to see this new method take off!''

Pure Play Media National Sales Manager, Bill Rix, explains why D2R will make all the difference in the ever-changing adult market. ''with our new sales approach we'll be able to more aggressively market our studio's product lines by having direct contact with the adult retailer. Whereas before we had to hope that a certain niche title got into a specific market, we can now target that area by its' demographics. We'll actually know if a title is out of stock at an individual store and be able to replenish their inventory immediately. Despite being in a turbulent market, we are confident that we will increase our sales by offering top-notch customer service, direct-to-retail discounts, in-store promotions, greater access to Pop displays, and reduced shipping offers.

For order and distribution inquiries contact sales@pureplaymedia.com.

Direct all press inquires to: Bill Rix at bill@pureplaymedia.com or call 818- 717-5355 ex. 204.

About Pure Play Media:

Pure Play Media distributes for the best and most varied studios in the adult industry. Pure Play Media has created an environment that fosters the creative talents of their many clients while handling day-to-day promotion and distribution. PPM has assembled a professional team that takes care of the business end of things so their incredibly talented roster of filmmakers can do what they do best. This unique combination of business acumen and creative freedom has resulted in a business that delivers customers high- quality product and the service they demand.

PPM's roster includes such top names as: The Score Group with their top heavy hotties, Private Media Group, Europe's largest adult film company, the most well known and popular amateur product, Homegrown Video, online powerhouses,Naughty America and gay division Suite 703, Silver Sinema and Hundies, Asia roaming producer Asia Bootleg, publishing giant, Swank Digital, photographic icon, Suze Randall, Gonzo pioneer, Seymore Butts (and Cousin Stevie) with the latest additions, Pink Moon, Liquid London, the edgy HellHouse and Pink Lotus. PPM is able to provide consumers a wide variety of high-quality adult entertainment by filling their roster with the best in numerous genres for over five years, with plenty more to come.