(LOS ANGELES, CA) -- Vivid-Ed Director Penny Flame will be holding an open casting call for her latest sex ed movie, ''Penny Flame's Expert Guide to Rough Sex,'' on Tuesday, June 3 and Wednesday, June 4 from 10:00 am to 2:00 PM at the Vivid offices at 3599 Cahuenga Blvd. West, 4th Floor in Los Angeles. Both female and male performers are invited to attend.

''Penny Flame's Expert Guide to Rough Sex'' will be the first instructional video of its kind to examine how to play rough and do it safely. It will cover a range of controversial topics including dominant/submissive role play, spanking, slapping, hair pulling, and even choking.

During the casting, performers will be interviewed on camera about their sexual likes and dislikes, their experiences with rough sex, and what they like about it. ''We are looking for smart, articulate performers who truly enjoy rough sex. Not only do we want people who are passionate about it, but we want them to be able to speak honestly and thoughtfully about why they do it and what they get out of it,'' says Flame.

To reserve a time slot, email Penny directly at PennysCasting@gmail.com. Performers should write their names in the subject line of the email. Performers can also show up without an appointment during the casting times and will be taken on a first come/first served basis.

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the ''Vivid Girl'' concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through licensing and marketing programs that extend to advertising, book publishing and such products as apparel, virility supplements, condoms, snowboards, calendars and comic books. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries, its Burn-to-DVD technology and its popular website www.vivid.com. Vivid is the first adult company to release a movie on both Hd DVD and Blu-ray with ''Debbie does Dallas…Again.'' the company is also the first to release a title direct and exclusively to Video on Demand. A reality series about the making of the ''Debbie'' movie has become popular on Showtime TV. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hardcover and paperback book ''How to Have a XXX Sex Life: The Ultimate Vivid Guide'' was co-authored by the Vivid Girls and published by HarperCollins.

The company's Vivid-Alt imprint is headed by Eon McKai, alt-porn's dominant icon. McKai has been widely credited as the founder of this new and edgy film genre. He has been profiled in the New York Times, the Los Angeles Times and the Village Voice. Visit Vivid-Alt's popular website www.vividalt.com. Tristan Taormino, popular syndicated columnist with the Village Voice and an award winning director also heads a Vivid-Ed imprint for the company. For more information visit www.vivid-ed.com.