(PALO ALTO, CA) -- AdultFriendFinder.com, the world's leading social networking site for individuals seeking intimate partners, has become a platinum sponsor of the Association of Sites Advocating Child Protection (ASACP), a leading child protection organization.

Through its parent company, Various, Inc., AdultFriendFinder also announced it is launching a program in which it will provide $10,000 in matching grants to any other websites or individuals that wish to contribute to ASACP.

"We are very pleased to have a significant involvement with ASACP and are strong supporters of its work to help parents protect their children from exposure to inappropriate content on the Internet," said Legendary Lars, director of marketing of AdultFriendFinder and Various, Inc. "We are particularly strong advocates of the "Restricted to Adults" or RTA labeling program that ASACP is promoting. We believe strongly in the self-regulatory model, and RTA is a powerful tool that websites can embrace. We have long been a corporate sponsor of ASACP and are happy to elevate our involvement to the Platinum level."

Legendary Lars said that his company will match the first $10,000 in contributions received by ASACP whether made by companies or individuals. For more information on the matching grant program, visit www.gfy.com.

"ASACP is fortunate to have responsible partners such as Various, Inc. And AdultFriendFinder.com in its battle for child protection," said Joan Irvine, Executive Director of ASACP. "Their participation enables us to maintain our commitment to the struggle against child sexual abuse, and to meet the needs and expectations of our members and supporters."

The "Restricted To Adults" website label was created by the Association of Sites Advocating Child Protection (ASACP) to better enable parental filtering, and to demonstrate the online adult industry's commitment to helping parents prevent children from viewing age-inappropriate content. The RTA label is free to use, voluntary, and universally available to any website that wishes to clearly and effectively label itself as being inappropriate for viewing by minors.

About FriendFinder:

FriendFinder.com is a division of Palo Alto-based Various, Inc., and is the world's largest operator of dating and social networking websites. With a staff of more than 200, Various, Inc. manages more than 20 multicultural and multilingual personals sites, for which over 130 million members have registered, with over 140,000 new sign-ups daily. The FriendFinder network includes Passion.com and AdultFriendFinder for more intimate social networking. Privately-held Various, Inc. Is distinguished by its marketing leadership, technological innovation and financial strength. It is the trend-setter in the online personals sector, using its core expertise to drive both its owned and operated sites and dozens of popular co-branded partner sites. For more information visit www.friendfinderinc.com.

About ASACP:

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP battles child pornography through its Cp reporting hotline, and by organizing the efforts of the online adult industry to combat the heinous crime of child sexual abuse. ASACP also works to help parents prevent children from viewing age-inappropriate material online. For more information visit www.ASACP.org.