Dear ASACP Members:

You may have read in the news about the Cyber Safety for Kids Act of 2007, a new Senate bill that would require (among other things) mandatory labeling by adult websites. This is the third bill introduced in Congress this year that includes such a requirement.

Just as 2257 regulations are used as a club to batter the adult entertainment industry, a mandatory government website label could become yet another tool in the hands of people who want to put you out of business.

The way to head off this scenario is self-regulation. (the more the adult industry can publicly demonstrate it’s capable of self-regulation, the less politicians can grandstand about "cleaning up the Internet.")

That’s why ASACP introduced the RTA ("Restricted to Adults") website label. RTA is free to use, voluntary, and universally available to any website that wishes to clearly and effectively label itself as being inappropriate for viewing by minors.

If you haven’t yet done so, I urge you to adopt RTA today. ASACP will soon be launching some mainstream publicity efforts for RTA, including a major press conference in June. So we need to show the industry acting in unison – and right now!

Just copy and paste this Meta tag into the header section of every page on your site that includes content inappropriate for minors:

Once you’ve labeled your site with RTA, please also add the RTA logo to your homepage. Just use one of the buttons at http://www.rtalabel.org/banners.php and link it to www.RTALabel.org. This will help spread the word, and show consumers your commitment to keeping minors off your site.

For more information, please visit www.RTAlabel.org.

Aside from labeling your sites with RTA, you can also help by contacting your affiliates and clients, and recommending that they use RTA. (We can supply you with a sample email in html or plain text.)

With your help, we can improve online child protection – and achieve a real political and public relations victory for the entire adult entertainment industry.

Please get in touch if you have any questions. Thank you for your help, and for your continued support of ASACP’s efforts to protect children online.

Regards,
Joan Irvine
Executive Director ASACP