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Juli Ashton InnerView Continued...

AINews: You have other things too, what about Ashton View? Can you tell me a little about that?

Juli: I've been working really hard on Ashton View. I have a really good deal with Playboy. They have been doing a series for (I think) two years now called Essentially Juli. A lot of my production tends to focus more on that, than it does for the hardcore releases. The hardcore market right now is very difficult. It's not as fun right now. There is too much competition. And it is not really even competition really, it is too much product. I was looking at the AVN sales, you know they send out the slip that says the top 40 sales, and the top 25 rentals, or something like that. Of the top 40 sales, over 30 were a sequel, had some kind of number. Like #27, #12, Do Me 8, it is so much of a volume market right now that I am just not interested in putting all my energies into that. So I am focusing more on Playboy productions and specific productions that catch my eye, but I'm not just throwing out product.

AINews: Not cranking out something, but rather focusing on quality?

"I think one of the most important things as a human is to create, and that is one of the most exciting things for me is to see the finished product and have something out of nothing."

Juli: Yeah, and creativity. I think one of the most important things as a human is to create, and that is one of the most exciting things for me is to see the finished product and have something out of nothing. I want to be able to hold on to that. I want to be able to keep that mentality and not just, suck, suck, there's another one. Suck, suck, there's another one. (Laughs) It doesn't appeal to me. Slow going this way, but it is more fun in the end.

AINews: How about Night Calls?

Juli: Night Calls just signed for another year. We are contracted through December 2000. It's going great. It is a lot of fun actually. I was on the Mad Cow Show this morning, out of Chicago. I called in to the Chicago Show. Mad Cow is a morning drive shock jock, in the same vein as Howard Stern, but definitely competition, syndicated all over the country. We are doing a lot of things like that, a lot of publicity has comes out of it but mostly it is just so much fun. The team has come together really tight this year. Everybody is putting a lot of energy into it. Making for a really great day on set but it is also getting to come up with some ideas for the show. That's what is nice about it, they are open to ideas. It is not just come in and do this. It is kind of nice.

AINews: So you have some creative input too?

Juli: Exactly.

AINews: Now if people want to work with you, how do they go about contacting you?

Juli: I am still under contract with VCA, I don't do a lot, but as much as my schedule allows I still work with VCA. Doing video is pretty difficult. Doing Essentially Juli, if people email me at juliashton@risque.com and if they have a good enough story, and somewhere I want to go then you never know.

AINews: So, they could get in contact with you like that.

Juli: Absolutely. Absolutely. We are getting ready to go to Tennessee. And another couple in Indiana we are getting ready to go see, a virgin that I'm working with in March. If it catches my eye, we will start a dialogue. And this business is very difficult, I think, to be asked about the difference between sex and love and all that.

AINews: That's an important question.

"...it's not as fun for me to just walk up and go, "Hi, we're working, let's go fuck." I tend to develop friendships and dialogue and stuff like that with the people..."

Juli: It is. And it is hard. And I think the longer you have been in it, it's not as fun for me to just walk up and go, "Hi, we're working, let's go fuck." I tend to develop friendships and dialogue and stuff like that with the people I use in the Essentially line. We meet, instead of just, OK you're done. It takes a little bit longer to develop that rapport, before we'll shoot. But it is possible. You have just got to try.

AINews: The Loving Sex Series. What is that all about?

Juli: I was approached by the Alexander Institute. They had done things before like The Loving Woman Series. I liked their product and I knew that it was something I wanted to branch out into because I think that a lot of pornography is a little too hard for people's first time. Some of it is really hard. Mine is not as hard as it gets, obviously, but it is hard. It is very open about the scenes and this is kind of a beginner's porno. (Laughs!) I don't know! It's more tips about how to please each other. Ideas about how to keep romance active. One of them we just did was called Toys. It introduces people [to toys.] It's very intimidating if you have never been into an adult bookstore or never bought a sex toy. The packaging can be kind of weird or you're not sure how it works or what's the best one. It is just kind of a guide. It is a good place to start. That's what it is. That's why we did it.

AINews: You have done a lot of movies and magazines. One of them I remember I particularly enjoyed was Orgazmo.

Juli: (Laughs!) That was a great experience! Holy Cow!

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