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January 18, 2006 04:22am
Ian Aaron Named Chairman of MAC Congress
Source: Resource Media
by: Company Press Release

(ST. PETERSBURG, FL) -- Telecom and cable industry veteran Ian Aaron has been named chairman of the Mobile Adult Content Congress, which will hold its first national meeting January 24-26 in Miami.

Mr. Aaron is President and CEO of WAAT Media, the leading provider of late night entertainment for the mobile industry, and he is the former president of TV Guide Television Group. With on-deck agreements encompassing over 60 major mobile carriers, WAAT Media distributes images, games, video and mobile TV to more that 750 million handsets and has been a pioneer in helping develop a ratings system for mobile content.

The MACC meetings (Radisson Miami Hotel, 1601 Biscayne Blvd) will focus on responsible delivery of adult mobile content. Featured Speakers include representative from Vodafone, Playboy, Virgin Mobile UK and Oh Mobile. Attendees include executives from mobile network carriers, mobile virtual network operators (MVNO), content providers, aggregators, webmasters, venture capitalists, equipment manufacturers, Internet service providers and software developers.

Topics that will be covered include: The role of mobile operators; MVNO opportunities and responsibilities; Access control/age verification mechanisms and how they are applied; successful business models for adult mobile content commerce and distribution from web to mobile; how webmasters can mobilize; regulatory issues; current and projected future revenues in delivering adult content; the role of aggregators and third party content providers; pricing structures; two Way Messaging (Text and Video Chat); mobile video; mobile TV; mobile dating and flirt service; mobile gambling; rights management; handsets, PDAs, and other devices; licensing and revenue sharing, operator fees, SMS fees, delivery ; billing and payments; technology 2.5G vs. 3G services; plus case studies from around the world.

According to Juniper Research, the value of the mobile adult market is set to reach $2.1 billion by 2009. Mobile operators see this tremendous opportunity for revenue growth while realizing the added social responsibility to control and monitor delivery. The MACC will analyze in detail the opportunities and controversy of delivering this content.

Mr. Aaron oversees WAAT's global activities and is also responsible for strategies in the rapidly evolving mobile arena. He manages the firm's content partnerships with internationally recognized gaming, adult and entertainment brands, as well as its global distribution through on-deck carrier relationships and off-net third party platforms.

About WAAT Media WAAT Media is the world's leading provider of late night entertainment for mobile phones and wireless devices. With on-deck agreements encompassing more than 60 major mobile carriers, WAAT Media distributes images, games, video and mobile TV to more that 750 million handsets. WAAT Media's long-term, exclusive content agreements assure that its programming partners receive a comprehensive mobile strategy across their brand while providing the consumers with the highest quality mobile entertainment experience. WAAT Media has been the leader in developing the ratings system for adult mobile phone content. For more information visit WAAT.com or write ResourceMedia@AOL.com

For more information visit MACCongress.com or e-mail Info@MACCongress.com


For MACC: Larry Lockhart or Dan Garza at 727-399-2812

LLockhart@MACCongress.com DGarza@MACCongress.com

For WAAT: JJ Morgan at 212-338-0050 or ResourceMedia@AOL.com

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