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September 30, 2005 12:00am
Private Gentlemen's Club Opens in Europe
Source: Private Media Group Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, services and Internet content, announces the opening of the first Private Gentlemen's Club in Bucharest, Romania.

The club is an exclusively decorated, purpose-built, gentlemen's club with 650m2 (7,000 sq. ft.) of entertainment space located in the heart of Bucharest, the capital of Romania and home to 2.4 million people. The club has a total capacity for 350 people and will enchant guests with 75 professional dancers who will perform every night. Moreover, entertainers and well-known Private stars will appear at this new venue, which is unique in the city.

On October 15 the club will be officially inaugurated when over 250 guests ranging from corporate executives to sports and movie stars will enjoy a 3 hour happening, spiced up with special and charming surprises. The event will be hosted by Ms. Crina Matei, a popular Romanian TV talk-show presenter and a former Playmate, and will include performances by the two girl-bands Trident and Laguna, both very famous on a national level. In conjunction with the opening, a major advertising campaign, including outdoor advertising, radio and TV spots, has been running and will continue to do so through the grand opening on October 15.

The opening of the first Private Gentlemen's Club marks a major step in Private's licensing program in the club arena and it is the fruit of a licensing agreement which was recently signed with the international businessman Zyon Ayni, owner and operator of the club.

Zyon Ayni commented: "Operating under the Private brand, this new club will offer high-class entertainment for gentlemen looking to enjoy a night out on the town in an elegant, exciting location with up-scale adult entertainment. This is the first club we open and in January 2006 we expect to open a second in Barcelona, Spain, with England, Germany and France to follow."

Berth Milton, Private's Chairman and CEO concluded: "The entry into the club arena with our licensing program takes the Private brand further into the mainstream lifestyle segment. Our brand recognition should and will go beyond where it is today, reaching a broad, valuable and growing customer base. This is just one of the many steps I expect us to take in this direction."

About Private Media Group (PRVT.com)

With its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Alejandra Moore Mayorga
Tel +34 91 531 23 88
AMoore@GrupoAlbion.net


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