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PR 101: Press Release Service

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August 31, 2005 12:00am
Vivid & Collider form Alliance
Source: Vivid PR
by: Company Press Release

(LOS ANGELES, CA) -- Vivid Entertainment, the leading adult film studio, has formed a marketing alliance with Collider.com that will let football fans match wits against the famous Vivid Girls. It is the first in an anticipated series of promotional ventures between the two firms.

In the initial contest, a Vivid Girl will post her picks to win pro football games on the Collider.com website each week. Visitors to the site can post their own picks by simply emailing them to Collider. Based on the outcome of the weekend's games, one winner will be chosen at random from all those who beat the Vivid Girl and picks the most winners against the spread.

Prizes will include Vivid DVDs, posters of the Vivid Girls, hats, t-shirts and other Vivid-branded merchandise.

Collider.com is an online destination site that includes breaking news, movie and TV reviews plus information on sports, gadgets, video games and "anything of interest to the film and technology savvy individual." it has been growing in popularity as a homepage for young men "obsessed with staying ahead of the curve in the marketplace's most lucrative leisure pursuits."

"Our alliance with Vivid is an ideal complement to our site, which is designed to entertain and most likely, since we're awfully opinionated fellows, enrage," according to Collider.com CEO Warren Zide.

Steven Hirsch, co-founder and co-chairman of Vivid, said: "We are very enthusiastic about working with Collider.com on what we expect will be a long series of fun and compelling contests and other promotions."

Collider.com was launched in August of this year by Mr. Zide, a film producer and entrepreneur who is President/CEO of ScoreRunner.com and Matinee Pictures & Management. Zide is credited with starting the first literary management company devoted exclusively to the representation and management of screenwriters. He has since helped to build and accelerate the careers of well over 100 screenwriters. He is the producer of such hits as the Universal Pictures' American Pie three-picture franchise and New Line's Final Destination three-picture franchise; it took only seven films for Zide to achieve worldwide box office totals of over $1 billion.

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars, comic books and a variety of other products. Most recently, the company licensed an upscale nightclub in the Venetian Hotel in Las Vegas. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries and its popular website Vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling book How to Have a XXX sex Life: The Ultimate Vivid Guide, was co-authored by the Vivid Girls and published by HarperCollins, and is now available in trade paperback nationwide. For more information contact RM@Vivid.com.

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