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PR 101: Press Release Service

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Brea Bennett at Twistys

August 02, 2005 12:00am
Xobile Introduces New Mobile Marketing System
Source: Resource Media
by: Company Press Release

(CHARLOTTE, NC) -- Xobile, the leading provider of adult movies on mobile phones, introduces Webmasters to its futuristic leapSCAN(tm) mobile phone and wireless device movie preview system at Internext Summer 2005, August 5-7 in Hollywood, Florida (Westin Diplomat Resort & Spa).

leapSCAN(tm) utilizes a proprietary software application that allows a consumer to scan a barcode with a mobile phone camera and instantly receive a preview of a DVD movie trailer on their mobile phone via the internet. The system was developed by Xobile (pronounced zoh-bul), the mobile Internet applications arm of Adult Entertainment Broadcast Network (AEBN). Xobile has already licensed it to adult industry movie giant Vivid Entertainment and will begin issuing other licenses in the near future.

leapSCAN(tm) works with a specially created barcode on a DVD box, computer screen, television or any other surface, and to demonstrate that capability Xobile will invite visitors to its Internext booth (#511) to scan barcodes tattooed (temporarily) onto Miss Daytona USA, Meg Perkins. The demonstration is expected to be quite popular among the more than 5,000 Webmasters and adult Internet marketers attending the conference.

"We're going to have some fun at Internext," says Harvey Kaplan, AEBN's Director of Mobile Operations. "This will be the first chance for people in the adult industry to see the Leapscan technology in action and I think it will capture everyone's imagination. The marketing potential of this application is enormous."

In addition to leapSCAN(tm), Xobile is working on other marketing strategies to maximize use of small screen technologies, such as offering behind the scenes footage of movies and secure mobile payment systems, Mr. Kaplan said. "Where Xobile leads, others will follow and you'll be seeing more ways in which we provide adult movies to mobile user in the months ahead," he said.

About AEBN & Xobile:

Adult Entertainment Broadcast Network or AEBN is the global leader in adult Video-on-Demand (VoD), with a market share in excess of 75 percent. AEBN.net ranks in the Top 300 most visited Websites on the Internet. The company has secured distribution rights to over 41,000 full-length adult titles, has strategic relationships with nearly 1,000 movie studios and video producers and has developed a worldwide marketing network of more than 20,000 Webmasters. Through its Xobile division, AEBN is also the leading distributor of movies on mobile phones and wireless devices. Xobile also offers the unique leapSCAN(tm) barcode scanning technology that provides previews of DVD features instantly on cell phones. For further information visit AEBN.net or Xobile.com, or email PR@Xobile.com.

Contact:
Jamie Fallon,
212-338-0050,
PR@Xobile.com

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