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August 01, 2005 12:00am
Private Deal Distributes Content Through MindMatics
Source: Private Media Group, Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ: PRVT - News) a worldwide leader in premium-quality adult entertainment products, services and Internet content, announced today the signing of an agreement with MindMatics AG, one of the global leaders in mobile messaging and data services, to market Private's content to over 220 million mobile phone customers across the European Market.

The groundbreaking deal will initially take Private's content into Germany, Austria, Switzerland, UK, Netherlands, Sweden, Spain and France, with further territories to follow. The initiative will offer a standardised service at an international level that will take Private's premium content to mobile customers and leverage Private Media Group's huge existing client base and internet traffic to drive new mobile customers to the service.

Initial availability will be through Private's flagship website private.com and other Private sites, to bring a full range of mobile services to customers including personalised SMS chat, wallpapers, videos, mobile sounds and audio, erotic games and other applications with technical development and content maintenance provided by MindMatics. The service will be in strict compliance with all local regulations. A second phase of the initiative will see extension into Private Media Group's print and broadcast media platforms to reach the company's full customer base.

The driving technology will be "mCMS", a Mobile Content Management System developed by MindMatics, for this range of products. The mCMS ensures, among other things, that content is displayed on different mobile handsets in the best possible way, and, furthermore, allows flexible updating, positioning and reporting of all offers.

Berth Milton, CEO of Private Media Group commented: "This agreement marks a turning point in our mobile content services. Our recent development of a dedicated mobile content department headed up by Tim Clausen, Director of Wireless Technologies, is proof of our strategic focus in this area and this collaboration with MindMatics will enable us to leverage both our unique range of content and our huge existing customer base to take our mobile presence in Europe to a truly market dominant position, the revenue potential of which is just waiting to be exploited."

About MindMatics AG.

MindMatics is a global leader in the development and implementation of mobile services. MindMatics is comprised of four business units: Mobile Messaging & Payment, Mobile Applications, Mobile Content, and Mobile Marketing. As a full-service mobile solutions partner, MindMatics helps mobile telecom carriers, brands, media companies, agencies and content providers successfully interact with the "Generation M" through various technologies in order to generate revenues, billings and realize new marketing potential. MindMatics currently employs a staff of 130 and has offices in Munich, Cologne, London and New York.

About Private Media Group

With its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because these statements are forward-looking and apply to future events, they are subject to unpredictable circumstances, which could lead to results materially different from those anticipated by the Company.

For further information please contact:
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
AMoore@GrupoAlbion.net
PRVT.com

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