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July 31, 2000 05:32am
New Frontier Media's Pleasure (TM) Tops The 12 Million Addressable Subscriber Mark
Source: New Frontier Media, Inc.
by: Company Press Release

(BOULDER, CO) -- New Frontier Media, Inc. (Nasdaq: NOOF - news), a leader in the electronic distribution of adult entertainment, announced that it has signed an agreement that will boost distribution of its Pleasure(TM) network by 127%.

As a result, Pleasure's distribution will grow from 5.6 million addressable subscribers to a total of 12.7 million addressable subscribers and will include a new ``Pleasure Island(TM)'' feed beginning August 1.

Pleasure Island is a six-hour block of programming within the Pleasure service that will air every night of the week and features today's most popular adult stars in high budget movies. Once Pleasure Island launches in August, the Company's networks will reach a combined total of 20.6 million addressable subscribers.

``In just over 12 months Pleasure has become one of the fastest growing networks in the adult pay-per-view category,'' stated Mark H. Kreloff, Chairman and CEO. ``The rapid growth in distribution we are experiencing is a clear reflection of our ability to create quality networks and network feeds that outperform the competition,'' he added.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of Securities & Exchange Act. The Company intends forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. All statements regarding the Company's expected growth in the number of addressable subscribers are forward-looking statements. The forward-looking statements are subject to risks, and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements.

ABOUT NEW FRONTIER MEDIA, INC.

New Frontier Media, Inc. is a leader in the electronic distribution of adult entertainment with an unparalleled library of content. Through its television subsidiary, the Company distributes adult entertainment via pay- per-view and subscription cable/satellite video networks. Cable/DBS networks include Pleasure(TM), the most-edited standard available in the category; TeN(TM) and ETC (Erotic Television Clips)(TM) which incorporate a partial- editing standard, and Extasy(TM) and True Blue(TM) which incorporate the least-edited standard.

Through its Internet subsidiaries, New Frontier Media designs, creates and implements Company-owned subscription/membership-based web sites for the adult Internet consumer markets. It also operates Internet traffic sales and acquisition programs for the adult webmaster community. In addition, the Company serves as a single source for a comprehensive range of high- performance Internet products and services, including transaction processing, dedicated access, web hosting, co-location, e-commerce application development, streaming media, and bandwidth management. New Frontier Media's network infrastructure enables the delivery of live and on-demand video events to millions of Internet users.

For more information contact Keely Hawk, VP Corporate Communications at (303) 444-0900, extension 145.



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