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January 27, 2005 12:00am
Private Opens Lifestyle Outlet London
Source: Private Media Group
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group, Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, services and Internet today announced the signing of a license agreement for a Private Center retail outlet to be opened in London this year.

The London Private Center is the latest development in the Company's licensing initiative. The purpose-built store will be stocking Private branded products, ranging from lingerie, sex toys and DVDs to lifestyle products and will be the only high-end adult-orientated retailer in the area.

Berth Milton, Private's Chairman and CEO commented: "The London Private Center is another landmark in Private's shop licensing program. After December's successful inauguration of the Private Center at Zurich airport, the London Private Center marks the continuation of our strategy to launch the Private Center concept in high-profile international sites. We are very pleased with this rapid development and have reason to belive this will to continue".

Vedat Yelkenci, the licensee, commented: "Britain's High Street deserves a high-end and classy adult retail model, which no-one has delivered so far. Private Centers is the first concept to convince us: It has style, it has the attitude and it carries the right merchandise mix for the modern customer type we want to serve. We are looking forward to introducing Private Centers to the UK public".

About Private Media Group

With its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries.

About Private Centers

The carefully developed Private Center concept has taken the adult industry to new levels. The focus is on developing exclusive branded products to enhance existing product ranges. The Centers will be a platform to launch exclusive loyalty programs for Vip customers, and they will also serve as focal points for newsletters and events. The Centers will be the ideal venues for launches and special edition releases. In essence, Private as the top of the range brand in its field will feature alongside other leading "High Street brands" and will be used in cross-selling and joint marketing programs.

Through its Licensing Division, Private is offering a unique opportunity for adult specialist and other retailers to buy into the Private brand through licensing agreements to either upgrade their existing retail points of sale or develop new outlets in order to satisfy the increasingly sophisticated and broad demands of adult consumers. Licensees are required to follow guidelines set by Private and the product range on offer will span from traditional adult products such as sex toys, magazines and DVDs to lifestyle Private-branded products, ranging from street wear to lingerie. The Private brand, valued by consumers and retailers alike thanks to its enduring focus on quality and innovation, thereby continues to meet new consumer demands, in both niche markets and broader sectors, such as the ever increasing number of female customers.

Please visit this the link


to see pictures of the Private Center in Zurich.


This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Alejandra Moore Mayorga
Tel +34 91 531 23 88

Pornography feminists unshackle their desires and celebrate their sexuality in the patriarchal world

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