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July 20, 2000 05:16am
New Frontier Media's ETC Network Gains 1.2 Million Addressable Subscribers
Source: New Frontier Media, Inc.
by: Company Press Release

(BOULDER, CO) -- New Frontier Media, Inc. (Nasdaq: NOOF - news), a leader in the electronic distribution of adult entertainment, announced that it signed a second contract for its newest network, ETC (Erotic Television Clips). The service officially launched Wednesday, July 19th. As a result of this contract, the Company will reach an additional 1.2 million addressable subscribers. ETC offers consumers adult entertainment in thematically organized 90-minute blocks of pay-per-view programming with a partially-edited standard.

``We've created a first-of-its-kind network that combines fast-paced entertainment with cutting-edge graphical interstitials designed to bring additional buys into the adult category,'' stated Ken Boenish, Senior Vice President Affiliate Sales. ``Each 90 minute block of programming is comprised of eight, 10-minute clips from a variety of movies. The clips are all related by a top-level theme such as 'Blond Bombshells', giving viewers the opportunity to zero in on the categories that are most appealing to them. This format is designed to capture the imagination of consumers, entice them to tune in for more of their favorite themes and truly maximize the revenue that we are able to derive from the $10 billion adult entertainment category. ETC has a market appeal that greatly complements our feature-driven TeN, Pleasure and Extasy services,'' said Boenish.

ETC is a major technical achievement. The Company's proprietary software interface queries its extensive database of titles to locate specific blocks of programming that fit a desired programming theme. The Company achieves this through its own proprietary method of digital archiving which results in a catalogue of scenes identifiable by star, location and a variety of other criteria. The network offers consumers an innovative viewing experience that the Company believes will bring them back again and again.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of Securities & Exchange Act. The Company intends forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. All statements regarding the Company's expected financial performance of its ETC network are forward-looking statements. The forward-looking statements are subject to risks, and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements.

About New Frontier Media, Inc.

New Frontier Media, Inc. is a leader in the electronic distribution of adult entertainment with an unparalleled library of content. Through its television subsidiary, the Company distributes adult entertainment via pay-per-view and subscription cable/satellite video networks. Cable/DBS networks include Pleasure(TM), the most-edited standard available in the category; TeN, The Erotic Network(TM) and ETC, Erotic Television Clips(TM) which incorporates a partial-editing standard and Extasy(TM), the least-edited standard.

Through its Internet subsidiaries, New Frontier Media designs, creates and implements Company-owned subscription/membership-based web sites for the adult Internet consumer markets. It also operates Internet traffic sales and acquisition programs for the adult webmaster community. In addition, the Company serves as a single source for a comprehensive range of high-performance Internet products and services, including transaction processing, dedicated access, web hosting, co-location, e-commerce application development, streaming media, and bandwidth management. New Frontier Media's network infrastructure enables the delivery of live and on-demand video events to millions of Internet users.

For more information contact Keely Hawk, VP Corporate Communications at (303) 444-0900, extension 145.

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