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September 07, 2004 12:07am
Vivid Signs with Phallix for Toy Line
Source: Vivid PR
by: Company Press Release

(VAN NUYS, CA) -- Vivid Entertainment Group has signed a licensing deal with Phallix Glass to create a line of hand-blown glass sex toys, with the first four products to be introduced next month.

The artistic line will include some products with the Vivid logo etched or melted into the glass and others with images of individual Vivid Girls actually blown into the glass. There will be a variety of colors and textures, as well as some techniques exclusive to Phallix like the use of the high refraction material dichroic. This according to David Schlesinger, Vivid's Vice President for Licensing. All of the items will be made of durable medical grade borosilicate glass, which is hypoallergenic and dishwasher safe.

The products will be available at Vivid's online store, ShopVivid.com, and at other leading retail and online outlets, starting in October.

"Phallix Glass is definitely the industry leader in its adult category, so we are delighted to be working with them," said Mr. Schlesinger. "Plus these are very beautiful, very cool items that blend excellent craftsmanship with erotic exploration. We think they will be enormously popular."

"The popularity of blown glass erotica is increasing worldwide and we think the new Vivid line will be a sensational addition to this trend," said Rick Plank of Phallix Glass. "Cleanliness and a more enjoyable experience are the leading reasons for switching to glass. All Phallix designs are made of tempered high quality medical grade borosilicate glass, making them safe and highly durable. Adding the powerful Vivid brand name and images of the Vivid Girls will be an exciting offering."

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness with a licensing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars, comic books, and a wide variety of other products. The company is known for its innovative technological advances such as full function DVDs and its popular Website, Vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. "How to Have a XXX sex Life: The Ultimate Vivid Girl," published by ReganBooks/HarperCollins, has been a best seller in 2004. For more information contact RM@vivid.com.

About Phallix:

At Phallix(TM) we manufacture and distribute the finest hand blown adult glass novelties available. Our goal is to drive the industry by continually developing the most innovative and exciting new products to enhance the human experience. We have an extensive background in glass, cultivating some of the most talented blowers in the United States. We use nothing but the finest raw materials in the creation or our products holding quality control and customer service in the highest regard. We do not engage in retail sales to the general public in any fashion. Phallix(TM) Glass is strictly manufacturer/wholesalers dealing only with retail clientele placing volume purchases. For more information visit: PhallixGlass.com

For more information:
Ellie Reeve
Vivid press Office, RM@Vivid.com
800-762-4761


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