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June 26, 2000 06:15am
Playboy to Host the Summer's Hottest Event: 'Playboy's Wet & Wild Live! Summer Fashion Show'
Source: Playboy TV
by: Company Press Release

(BEVERLY HILLS, CA) -- ``Playboy's Wet & Wild Live! Summer Fashion Show,'' the season's hottest fashion show and multimedia event, will be simulcast live Friday, July 7, via Playboy TV and Playboy.com (http://www.playboy .com/live/wetandwild) at 7:00 PM (PT)/10:00 PM (ET) from the world-famous Las Vegas strip.

(Photo: http://www.newscom.com/cgi-bin/prnh/20000626/LAM020 )
More than 20 Playboy Playmates and models will premiere the new Playboy line of swimwear and accessories from the highly anticipated 2001 collection. Making its debut on some of the most beautiful women in the world, this exclusive display of select pieces from the line, as well as the new ``Wet & Wild'' home video, will be available for immediate purchase at playboystore .com.

``Playboy's Wet & Wild Live! Summer Fashion Show'' is designed to be the ultimate adult pool party. In addition to the runway fashion show, viewers and online attendees will get a pool's-eye-view of the many aquatic activities and attractions including the Techno Tiki Hut for cyber chats, water slide races, the Lazy River raft ride, and floating black jack tables. Additionally, online guests will have the opportunity to chat with Playmates and celebrities at the event, and vote via email for specific attire they want to see modeled. And members of the Playboy Cyber Club (http://cyber.playboy .com) will have a back-stage pass to exclusive, sexy, behind-the-scenes video footage of the Playmates and models in the Cyber Club Spa, suiting-up in their dressing rooms, and prepping backstage at the runway show.

The event will be hosted by Heather Kozar, the 1999 Playmate of the Year and Playboy TV's ``Night Calls'' co-host Tiffany Granath. Other Playmates slated to be featured are Jodi Ann Paterson, 2000 Playmate of the Year, Shannon Stewart, Miss June 2000, Julia Schultz, Miss February 1998, and Angel Boris, Miss July 1996, among many others.

This is the second live simulcast event produced by the Playboy Entertainment Group. ``Playboy's Club Lingerie'' live multimedia event took place November 16, 1999 and broke records for online participation on Playboy.com, as well as proving to be a popular choice among Playboy TV subscribers and pay-per-view customers.

Information about the event, and Playboy Cyber Club registration (available at $6.95 monthly, $17.95 quarterly or $59.95 annually), is available at http://www.playboy .com/live/wetandwild. Besides online and Playboy TV promotions, Playboy magazine also is promoting the event in the July issue.

``Playboy's Wet & Wild Live! Summer Fashion Show'' is being held in conjunction with the release of ``Playboy's Wet & Wild: Slippery When Wet'' home video which captures the world's most beautiful women in the hottest, wettest and wildest scenarios. The video will be available Tuesday, July 4th and may purchased nationwide through major retail outlets such as Best Buy, Borders Books & Music, Camelot, Coconuts, Sam Goody, Media Play, On-Cue, Tower Video, Virgin Megastore and Warehouse Music, online at http://www.playboystore .com and by phone at (800) 423-9494.

Playboy.com is a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com (http://www.playboy .com), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (http://cyber.playboy .com), a subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (http://www.playboystore .com), which sells Playboy-branded products; and Playboy Auctions (http://auctions.playboy .com), which auctions Playboy-branded merchandise and admission to Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates Cyberspice.com (http://www.cyberspice .com), a site featuring premium adult entertainment under the Spice brand, and Rouze.com (http://www.rouze .com), a vertical lifestyle destination blending content, community and commerce.

Playboy Enterprises, Inc. is an international multimedia entertainment company that publishes editions of Playboy magazine around the globe; operates Playboy TV and Spice networks around the world and distributes programming via home video and DVD globally; markets Playboy branded consumer products sold worldwide; operates Playboy Online, which includes the Playboy.com, Playboy Cyber Club and Spice websites; and has reentered the casino gaming business.

CONTACT: Scott Barton/Frank Marchesini of Playboy Entertainment Group, (310)246-4000, or Diana Soltesz/Barry Stagg of Smith Public Relations, (310)788-0456.

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