(BEVERLY HILLS, CA) -- Inspired by stories of adult industry stars who are unhappy with how their tattoos look on screen, Beverly Hills-based entertainment entrepreneur James Morel has opened Dr. Tattoff, the city's first dedicated laser tattoo removal center.

They join a host of other tattooed celebs and sports stars who will be happy to learn their goofs aren't permanent.

"The newest laser technology allows people to have their ink removed quickly and without the scarring that used to occur," says Morel, producer of E!'s "Star Dates" and former publisher of entertainment magazine POPsmear. "Now stars and the general public can fix mistakes simply, without resorting to the old technique of bleach and a Brillo pad."

The new laser tattoo removal process is simple, safe, and affordable -- and now available to the millions of Americans who have regrets about their ink.

Dr. Tattoff provides laser tattoo removal services by appointment only. Dial (888) TATT-OFF or visit DrTattoff.com

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