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June 12, 2000 07:57am
PRVT: Brand Strength and Dominance in Europe
Source: Private Media Group Inc.
by: Company Press Release

(BARCELONA, Spain) -- Private Media Group Inc. (Nasdaq: PRVT - news), worldwide leader in premium-quality adult entertainment products, services and Internet content, today announced significantly increased international broadcasting coverage for its 'Private Blue' and 'Private Gold' television channels as part of its exclusive joint venture agreement with Zone Vision Enterprises, a UK based television company, and International Film Productions and Distribution Limited, both operating on both digital and analogue platforms throughout the European continent.

'Private Blue', a television channel already available through the BSkyB analogue and digital platforms in the UK for which Private Media Group Inc. supplies content and trademarks and from which the Company receives 35% of net profit generated from broadcasting and advertising revenues, has successfully launched on June 1 in Turkey on the DigiTurk platform, in Hungary and Slovakia on the UPC networks. Currently available to over 5,500,000 addressable subscribers, 'Private Blue' has now secured an international satellite feed on the SIRIUS 2 satellite and this means that the signal is now available for further expansion to all territories in Europe from 23.00 to 05.00 CET seven days per week, 52 weeks per year.

'Private Gold', a television channel broadcast under Dutch license for which Private Media Group Inc. supplies content and trademarks and from which the Company receives 65% of net profit generated from broadcasting and advertising revenues, has successfully launched on June 1 in Hungary on the HCA Cable Association platform and in Hungary and Slovakia on the UPC networks. This means that 'Private Gold' is now available to an initial 1,000,000 addressable subscribers, with further 'roll-outs' expected in the near future. 'Private Gold' has also secured an international satellite feed on the AMOS 1 satellite and this paves the way for further expansion to all territories in Europe from 24.00 to 04.00 CET seven days per week, 52 weeks per year. A second satellite feed, on the ASTRA satellite with Cryptoworks encryption, should be available by the end of June, 2000.

Zone Vision is one of the leading broadcasters and distributors of thematic channels in Europe. Since its launch in 1991, the company has developed a pre-eminent market position as a broadcaster and distributor of international channels and programs. In addition to Private Blue, Zone Vision's other channels include Reality TV, Romantica, Le Cinema, E! Entertainment, Fantastic and Telewizje Miejskie. Zone Vision's channels are now available to over 18.5 million viewers in 16 territories Europe and will shortly be available in other territories throughout the world. Carefully targeted to meet industry requirements and audience expectations, the range of Zone Vision's channels has rapidly developed a high level of audience loyalty making them an invaluable part of many broadcast platforms. Zone Vision is also rapidly expanding new business opportunities such as Internet services as well as the provision of state-of-the-art, pan European, post-production facilities and language-versioning studios. Headquartered in London, Zone Vision currently has nine regional offices in Amsterdam, Luxembourg, Jerusalem, Warsaw, Bucharest, Moscow, Budapest, Prague, Sofia, Zagreb and Kiev, employing over 300 specialist personnel.

The leading publicly-quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name 'Private' and has positioned itself in the marketplace with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Old Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the Company's broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition.

For more information, visit the Company's corporate Web site at www. prvt.com.

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information, please contact: In Barcelona, Spain: Johan Gillborg of Private Media Group Inc., +34-93-590-7070, johan@milcap.es; or In London, England: Adam Reynolds of Hansard Communications.Com, +44-207-840-7782, adam.hansard@clsholdings.com; or Tanya Gugenheim of Zone Vision Enterprises Limited, +44-207-328-8808, tanya.gugenheim@zonevision.co.uk.

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