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April 05, 2004 12:00am
Get Lucky in Las Vegas, Vivid Condoms Have You Covered
Source: Vivid PR
by: Company Press Release

(LAS VEGAS, NV) -- Packages of male condoms from Vivid Entertainment are now being sold exclusively in the concession stores of top Las Vegas hotels.

The stores have reported a significant increase in the volume of prophylactic sales since switching exclusively to Vivid Condoms, according to Dennis Paradise, President of Paradise Marketing, which distributes the condoms and other pleasure enhancing products under a license from Vivid Entertainment Group, the world's leading adult film studio.

"Our success in penetrating the Las Vegas hotel stores is a real indication of the power of the Vivid brand name, since we went up against the well-established condom manufacturers and won," said Mr. Paradise. "It is a double win for us since millions of visitors to Las Vegas see Vivid Condoms on sale and will remember the brand and its quality when they go home."

"Our graphics are very tasteful but they emphasize a sensuality that fits in with the Las Vegas lifestyle. The customers like our packaging, which is the first real change in condom packages in the past 30 years. It's hard to surpass photos of Vivid Girls like Jenna Jameson, Briana Banks, Sunrise Adams and Savanna Samson, but it's the Vivid brand name that first catches people's attention," Mr. Paradise said. "We were sold out within three weeks of our introduction and today Vivid condoms are being sold nationally in thousands of convenience stores, drug stores, grocery stores as well as other outlets."

Condom use to protect against sexually transmitted disease and prevent unwanted pregnancy has increased by about two-thirds since 1982 among almost all age groups in the U.S., according to the National Center for Health Statistics (NCHS) of the Centers for Disease Control and Prevention (CDC).

About Vivid:

The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. The company has created wide brand-name awareness with a licensing program that extends to advertising, book publishing, virility supplements, condoms, snowboards, calendars, comic books and a wide variety of other products. Vivid is known for its innovative technological advances such as full function DVDs and its popular website vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. For further information contact RM@vivid.com.

About Paradise Marketing:

Founded in 1978, Paradise Marketing Services is the leading distributor of condoms and personal lubricant in the United States. The company is the exclusive distributor of Vivid Condoms, Vivid Virility Herbal Supplement, and Astroglide Personal Lubricant. Known for innovative marketing techniques as well as unsurpassed customer service, Paradise Marketing currently supplies over 50,000 outlets in the United States and around the world. The company is located in Vista, California. For further information on Vivid Condoms call 800-993-3664 or click on VividCondoms.com.

For more information contact:
Ellie Reeve at 800-762-4761 or RM@vivid.com

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