Quick Index
 Adult Industry News
Search AINews Database
Type Keyword or Phrase Here
The Movie That Started it All!
   
 

Front Page
Film News
Media News
Business News
Clubs & Appearances
Law & Politics
Internet & Mobile News
Lifestyles Arts Health Charity
Letters to the Editor
Columns
Movie Spotlight Reviews
Interviews
Pornstar Pages
AINews Staff
Ad Rates
PR 101: Press Release Service

Caliente Nudist Vacations!

Eva Angelina at Twistys

November 07, 2003 12:00am
Pro-Family Group Targets Carl's Jr Over TV Ad with Hef
Source: Agape Press
by: Jody Brown

A pro-family group is taking issue with a national fast-food chain for featuring pornographer Hugh Hefner and his Playboy "Bunnies" on a new television commercial. [Makes me hungry for a hamburger. -Ed.]

Last week, CKE Restaurants -- parent company of Hardee's and Carl's Jr. establishments -- defended a sexually provocative TV commercial for Carl's Jr. By saying it was designed to target young men. The ad shows a model simulating sexual moves while riding a mechanical bull.

Apparently believing that sexual fantasy is somehow related to the decision process one goes through before ordering a hamburger, this week the corporation released another Carl's Jr. commercial, this one starring Playboy founder Hugh Hefner and several Playboy "bunnies."

A CKE press release says the theme of the ad campaign highlighting a new line of burgers is "variety" -- and that the ads "humorously allude to Hefner's enjoyment of variety." the title of the CKE press release? "Because Some Guys Don't Want the Same Thing Day After Day."

"Who better to deliver the message of variety than Hugh Hefner?" asks CKE president and CEO Andy Puzder in the statement. "We're appealing to an audience of young, hungry guys who expect a quality product but want to have something different from time to time." Hefner, he says, appeals to the chain's target audience and "credibly communicates our message of variety."

It was the issue of Hefner's involvement and so-called "credibility" that prompted Dr. Don Wildmon, founder and chairman of the American Family Association, to alert members of OneMillionDads.com and OneMillionMoms.com to the anti-family message of the ad campaign.

"I hope you are disturbed about this as much as I am," Wildmon tells members of the online activist groups. "Hugh Hefner made his fortune by exploiting women as mere sex objects and tempting men to cheat on their wives. And we'll never know how many millions of little boys have been negatively influenced by Hefner's porn magazines."

The pro-family leader encourages the activist groups to join in what he calls "An all-out contact blitz" -- via e-mail, telephone, and conversations with local owners and managers -- against both Carl's Jr. And Hardee's restaurants. He also asks them to consider not eating at the restaurants right now, because by doing so they are "supporting the company's obsession with advancing pornography's foremost mouthpiece as a legitimate and acceptable spokesman."

"We need to let them know we are fed up with their attack on family values," Wildmon says.

One may wonder why Hefner agreed to be the centerpiece of a major TV ad campaign for the first time in his 50 years as a purveyor of porn. The answer may lie in the CKE press release, in which Hefner admits to being a hamburger lover and seeing it as a "good business opportunity since we share a similar target audience -- namely, guys."

CKE Restaurants operates in 44 states and 14 countries under the names of Carl's Jr., Hardee's, and LA Salsa Fresh Mexican Grills.

The Movie That Started it All!

Related Stories

Related Sites - WARNING! Graphic Content

RavenBay02.3gp

See BiBi Jones at Digital Playground

Top Stories

Merry XXXmas, Happy Xanukkah

Pornography Feminism

Rock'N'Sexxxy 12/10/2014

MWA: 12/05/14

Karlie Montana Interview

Deep Vision ThunderRama

Hackin Jack vs Chainsaw Chick

BBW Eliza Allure Interview

MWA: 11/20/14

Tara Lynn Foxx Retires

Treacherous ~ Reviewer Rated

Bright Lights, Lonely Nights

Taormino Speaks at Goucher

Cumisha Amado at Sagebrush

Vivid Radio 1st Anniversary

The Gardener ~ Reviewer Rated

BoodiGo: Privacy & Porn

Shades of Scarlet ~ Reviewer Rated

AINews: Skow Among Best

Heaven & Hell Halloween Party

These Things We Do ~ Reviewer Rated

Farrah Abraham at Hustler Hollywood

Sex Workshop Hustler San Diego

Halloween Art Show

O Awards Pre-Noms Open

Trophy Girl Casting Call

Cum in Me Baby 4 ~ Reviewer Rated

More Phoenix Mainstream

BoodiGo Partners PornGuardian

BoodiGo Supports ASACP

BoodiGo Blocks Child Porn

Boodigo Adult Search Engine

AVN Show Discounts End Today

Inside The Industry 10/08/2014

Amber Lynn at Wasteland

Nikki's Fit as Phoenix

Vivid Extends Patrick Hosting

Fake Test Results

Angelyne on Amber Lynn's RNSU

Red Cardinal Wraps Betrothed

Siri Wins Round 2

J.Lo Doc Johnson Offer

Stripclub Microbrewery on CNN

Father's Day ~ Reviewer Rated

Our Father ~ Reviewer Rated

Nikki Phoenix Album Released

Passport to Hustler Event

Fox News Wasteland

Asianmodelpalooza 14

Nikki Phoenix Appearances

Nikki Phoenix Karaoke XXX

Nina Elle Retains Star Factory

Tasha Reign Grads UCLA

Tera Patrick Hosts Vivid Radio

It's Just Work

Traci Bryant Goes Legal

CET Free Panel Month

Miss LA Karaoke XXX

Freedom Acres Location

Summer Lovers

Nikki Delano at Centerfolds

Karen Summer Returns

Advertise on AINews

Cytherea Auctions Fan Scene

Entertainment is Entertainment is Entertainment

More
Stories From

Lifestyles Arts Health Charity

Merry XXXmas, Happy Xanukkah

Bright Lights, Lonely Nights

Halloween Art Show

Sex Workshop Hustler San Diego

Fake Test Results

CET Free Panel Month

TTS Welcomes Bobi & Jen

Cutting Edge Changes Staff

Next Day Test in LV

Condomless Sex

Fetish Con Dates

Gloria Leonard Memorial

Valentine's Tips

Kinky Valentine Cards

Dammit He's Dead

Death at Bunny Ranch

Sara Jay not Dead

Glory Stories Batts Fundraiser

Daisy Marie hosts Philippines Relief

Fairvilla Movember Bash

Nadia Night Back From Rehab

Altar dedicated to Guccione

Alex Gonz Hep C Statement

CSC Preserves AIDS Poster

Bible Study with Kurt Lockwood

CineKink Screens at BedFEST

Shibari Speaks at Woodhull

Baci Launches Halloween Contest

ASACP to London XBIZ EU

Wicked Heads AIDS Walk

Yahshua Seeks Help

Alesia Pleasure at Bare Bowling

LATATA Hep C Statement

Bare Bowling is Back

LATATA Advises Performers

drake Leads AIDS Walk

CineKink in Oakland

CineKink Kicks Off

Vice is Nice Charity Event

CineKink 2013 Tour Dates

Simone Takes Art World

Sandau Scholarship Fund Established

1000 Bras to Tornado Victims

Paris Kennedy Sanctuary Sessions

CatalystCon West Pre-Con Events

Wrestle Erotica Celebrity Fundraiser

Sexploitation Documentary

CET Screens for Hep

Rockstar Mayhem Festival Update

Priya Rai Retirement, Engagement

Superman Super Show

Monet Helps Hurricane Victims

Deep Throat Sex Scandal Movie

Ropes with Julie Simone

Gamelink to Senator Robert Ford

CatalystCon Speakers, Sponsors

Bondage Ball Hollywood

Sportsheets at Pride Event

Toga Lifestyle Party

Domcon LA This Week

Kurt Lockwood at Ice House

2013 Masturbate-a-Thon

Angel Sponsors AIDS Research

     
Copyright © 1998 - 2014 Adult Industry News (AINews.com)
All materials constituting text, articles, press releases, stories, columns, photographs, graphics, and code on the AINews.com domain are protected by copyright, and either owned by Adult Industry News (AINews.com), or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way, or transmitted to others, without the written permission of Adult Industry News (AINews.com).