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November 10, 2003 03:03pm
Godado.it & Sex.com Partner, Integrate Adults Search Results
Source: Grant Media, LLC
by: Company Press Release

(SAN FRANCISCO, CA) -- Sex.com and Godado.it, the first web company to introduce the PPC (pay per click) and PPR (pay per rank) advertising model in the European market, has recently closed a strategic partnership deal.

In an attempt to create a search engine dedicated to adult search results, Godado launched GodadoEros.com in the Italian market more than three years ago. In doing so, the numerous web surfers interested in the adult sector would have access to targeted web pages for their needs. At the same time, surfers not interested in adult related results have the non-adult search engine at their disposal. Both adult and non-adult are distinctly separate areas, ensuring the safety of children who are risk-free from viewing a pop-up, a banner or a text link related to the adult area.

Thanks to a complete list of Italian and English erotic terms, Godado also introduced a filter that is capable of blocking adult results by the use of a password. Additionally, Godado introduced an anti-child porn filter, which blocks ambiguous search results, whether directly or indirectly related to paedophilia or child pornography (videos, images and words too).

Sex.com represents one of the biggest international players in adult search engine advertising. Godado chose to partner with Sex.com not only because of the importance of their brand and targeted results, but also because they share the same philosophy about adult advertising - fighting all illegal pornography, child pornography, bestiality, unlicensed content, actual violence against women and other illegal or immoral acts - as well as Godado.

On each of GodadoEros.com's results pages, there will be five Sex.com adult results in a specific area at the bottom of the page. All Sex.com results are checked for illegal content using their strict code of ethics developed in conjunction with Adult Sites Against Child Pornography (ASACP.org).

"We're very proud to work with Grant Media, LLC," said Federico Riva, strategist of Godado.it. "Sex.com is a great example of a very professional sex site that offers legal content worldwide. Eroticism represents a very important part of surfers' needs and desires, and it does not make sense to ignore this market. And the best way to deal with adult search queries is to offer results that are as clean as possible. Our battle against paedophilia is, without a doubt, the major reason we've made this deal with Sex.com, hoping that it will force other important web sites and search engines to share the same logic. The partnership with Sex.com is the natural evolution of our strategy - an openness to partner with those who offer an excellent service from a very moral perspective."

Gary Kremen, CEO of Grant Media LLC, said: "Sex.com is happy to be both a founding member and board member of Adult Sites Against Child Pornography. Child pornography is one of the world's major problems. And we are very pleased to be working with Godado.it to curb this problem. Both of our companies, as well as our surfers, will benefit from our child pornography-free adult search listings."

This partnership is possibly the first step toward deeper collaboration.

About Sex.com

Sex.com, wholly owned and operated by Grant Media, LLC, is the premium adult Internet search engine, receiving on average 400,000- 450,000 unique users and 1,130,000+ page-views daily. A majority of the traffic is type-in adult traffic; many are first time surfers looking for specific adult content. Additionally Sex.com distributes its search results and banners to over 25 other search engines internationally. Sex.com is committed to maintaining a leadership position in the quality of our products and services. As a result of its strong adherence to the laws and practices in the global Internet community, Sex.com is able to ensure a safe, stable and growing online advertising environment. For more information, please contact:

GoDado.it: Marketing@Godado.com, subject: 'Sex.com'.

For Sex.com partnership opportunities, contact: Mike Ulliman, UlliMike@Sex.com, (415)920-2665

For Sex.com press, please contact:

Grant Media, LLC / Sex.com Joanna Posner, JPosner@Sex.com, (858) 492-9447

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