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September 17, 2003 12:00am
Vivid Plays Lead Role Promoting Lions Gate Films' "Wonderland"
Source: Vivid PR
by: Company Press Release

(HOLLYWOOD, CA) -- Vivid Entertainment Group, the leading adult film studio, will take an active role in promotion of "Wonderland," the new movie from Lions Gate Films that tells the true story of how porn star John Holmes (played by Val Kilmer) and his teenage girlfriend (Kate Bosworth), became involved in a quadruple homicide in Hollywood's Laurel Canyon.

[Photo to the right: Vivid's "Debbie does Dallas: The Revenge" boxcover featuring starburst promo for "Wonderland" movie trailer. (Photo courtesy of Vivid.com)]

Two of the world famous Vivid Girls, top adult actresses Mercedez and Sunrise Adams, will be among the VIP guests walking the red carpet at the premiere of "Wonderland" on September 24th.

The "Wonderland" trailer can be accessed with a single interactive click on Vivid DVDs distributed this fall, starting with Vivid's remake of the adult classic "Debbie Does Dallas" starring Sunrise Adams.

Vivid will also host a private screening of the film for adult industry luminaries on September 22nd and Vivid products will be given out at the event.

In addition, Vivid will give away one of its new Sims Vivid Girl Snowboards in a joint promotion with Virgin Megastores and the Vivid logo will be on all of the film's collateral promotional materials at the stores. Vivid will also have an ad in a special edition "Wonderland" newspaper to be distributed around the time of the premiere. The paper will feature an article on the murders and on John Holmes as well as 1981-era ads and will be distributed nationally by street teams.

About Vivid:
The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness with a licensing program that extends to advertising, book publishing through HarperCollins and Avalon, virility supplements, Vivid Condoms, snowboards, calendars, posters, comic books with Avatar press, and a wide variety of other products. A television reality program based on Vivid is in the works. It is being produced by World of Wonder and is scheduled to air first on Sky Broadcasting and Channel 4 in the UK. The company is known for its innovative technological advances such as full function DVDs and its popular Website, Vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. Vivid's Porn Star Ball Tour featuring costume contests with $1,000 prizes visits 20 U.S. cities in 2003. For further information contact RM@Vivid.com.

About Lions Gate Films:
Lions Gate is a leading, diversified independent producer and distributor of motion pictures, home entertainment, television programming, animation and video-on-demand content. The Lions Gate brand name is synonymous with original, cutting edge, quality entertainment in markets around the world. For further information: LionsGateFilms.com.

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