December 03, 1999 03:31pm
Racy lingerie ad gets nod to run on Canadian TV
Source: Reuters
by: Egle Procuta
(TORONTO)-- A lingerie ad that shows two male bank robbers overcome by lust after fingering the stockings they pull over their faces for a heist has won approval to air on Canadian television.
The Telecaster Committee, which vets ads for about 100 Canadian television stations, decided on Friday that the commercial is suitable for broadcast.
The ad is for Nearly Naked Lingerie, an upscale Toronto lingerie shop. It was created specifically for late-night television on one local TV station.
The commercial ends with a shot of the robbers' truck rocking back and forth as the men succumb to lust instead of committing their robbery.
"When (commercials) get a little bit on the edge like that, we want to make sure we do things properly," an employee at Telecaster, who asked not be identified, told Reuters.
There is sexual innuendo in the commercial, said Marc Stoiber, creative director at Palmer Jarvis DDB, the Toronto advertising agency which developed it.
He acknowledged the ad might offend some people but said it was meant as an irreverent look at lingerie and that most people would find it funny.
"It's very tame for late-night television," he added.
The tastes of Canadian TV viewers have been in the news recently after a handful of complaints pushed DaimlerChrysler to pull a TV commercial for its Neon car last month.
The Neon spot was modified after several men's rights advocates complained it promoted violence against men.
The spot showed a glamorous woman slapping her boyfriend when she mistakenly thinks he is eyeing another woman and instead he is admiring a car.
Some Canadians are outraged by what they say is political correctness run rampant.
"I think the pendulum has swung too far in that direction," Stoiber told Reuters. "If you try to please everyone, all you get is Pablum."
Europeans and Asians don't relate to the conservative standards that rule the airwaves in North America, he added.
"Political correctness is a form of terrorism."
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