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PR 101: Press Release Service

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April 16, 2003 05:31pm
Vivid Condom Sell Out
Source: Vivid PR
by: Company Press Release

(HOLLYWOOD, CA) -- Even though the official launch of the Vivid Condoms line is still two weeks away the prophylactics from Vivid Entertainment Group and marketing partner Paradise Marketing are literally flying out of the warehouse. The entire production run was sold out within four hours after clearance was received from the Food and Drug Administration. Paradise Marketing immediately increased production runs for three-packs of the condoms and predicted that sales may outstrip inventory as more retailers place orders.

The condom packages featuring sexy photos of Vivid Girls will be launched officially May 1st when Vivid Girls Sunrise Adams, Briana Banks, Savanna Samson and Taya, host a party at the Highlands, an upscale nightclub and bistro in Hollywood. (the party starts at 10 p.m. And is open to the public; the Highlands is located at 6801 Hollywood Blvd at Highland.)

"Vivid Condoms are doing incredibly well," said Dennis Paradise, President and founder of Paradise Marketing, the leading distributor of prophylactics in North America and Vivid's partner in the condom venture. "We teamed up with Vivid because it is clearly No. 1 in its industry, and we obviously made a good choice. Vivid stands for sensuality and a healthy view of the sexual aspects of people's lives and everything they have done, they have done with class."

Mr. Paradise noted that the new Vivid products reflect that philosophy in both quality and package design. With FDA clearance we are now ready to launch a marketing effort that will place the condoms in well over 10,000 convenience stores, drug stores and other retail and mass-market outlets. There will also be a broad Internet availability."

The initial packaging features Jenna Jameson, Kira Kener, Briana Banks and Cheyenne Silver. Said Mr. Paradise, "The Vivid Condom line has been accepted by all segments of the condom market. We knew we had a natural market with the fans of Vivid videos and we have a great 'wear them while you watch' slogan to support that marketing campaign. We are also are finding acceptance is much broader and will grow as we support the product with magazine ads, retail in-store promotions, the Internet and a co-marketing campaign using Vivid videos and DVDs."

The Vivid Condoms line includes studded, extra thin, large size and lubricated versions. Paradise also plans to introduce a lubricant called Vivid Glide later in the year, along with other pleasure enhancing products. Details are available at VividCondoms.com.

Condom use to protect against sexually transmitted disease and prevent unwanted pregnancy has increased by about two-thirds since 1982 among almost all age groups in the U.S., according to the National Center for Health Statistics (NCHS) of the Centers for Disease Control and Prevention (CDC).

About Vivid:
The Vivid Entertainment Group is the world's leading adult film company. It is well known for its "Vivid Girl" concept under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Founded in 1984, Vivid places heavy emphasis on high quality erotic film entertainment for the couples market. Vivid is known for its innovative technological advances such as full function DVDs and popular Websites including www.vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally.

About Paradise Marketing:
Founded in 1978, Paradise Marketing is America's premier manufacturer and distributor of latex products, lubricants, and various other intimate products. Paradise supplies condoms to all commercial segments of the condom and personal lubricant markets plus the U.S. military, Planned Parenthood, the Centers for Disease Control, clinics and non-profit agencies. Paradise is also the distributor of Astroglide(tm) personal lubricant. The company is located in Vista, California. For further information on Vivid Condoms call 800-993-3664 or click on VividCondoms.com.

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