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April 08, 2003 06:09pm
Private Media Group and Adult Friend Finder Launch Co-Branded Website - Private Personals
Source: Private Media Group Inc.
by: Company Press Release

(PALO ALTO, USA & BARCELONA, SPAIN) -- Private Media Group Inc. (Nasdaq: PRVT) a worldwide leader in premium-quality adult entertainment products, services and Internet content, today announced an agreement to launch a co-branded contacts site with AdultFriendFinder.com, the largest online adult personals service with over 12 million members.

Private Personals will launch as a new service on Private's flagship website Private.com, offering members access to an adult-oriented contact section powered by Adult Friend Finder. Private Personals will contain all the features fans of Adult Friend Finder have come to enjoy, including personal ads sections, chat rooms, advice lines and an online magazine.

Andrew Conru, Founder and CEO of AdultFriendFinder.com, said, "Private's recognized brand name and the company's Adult Entertainment Lifestyle fit perfectly with our adult-oriented personal services. We believe this partnership will benefit both companies by providing strong brand awareness and appealing user experience."

Charles Prast, President and CEO of Private Media Group, said: "We are very pleased to be entering the adult personals market with the acknowledged leader in the industry. Personals are one of the fastest-growing sectors of the Internet and we are excited to offer our adult consumers the chance to establish contact with others who share similar interests in a safe, practical and reliable manner."

A recent study conducted by comScore and the Online Publishers Association found that the Personals category grew 387 percent to become the largest online paid content category among consumers in the third quarter of 2002. The online personals industry posted $87.2 million in revenue in the third quarter 2002 - nearly a quarter of every dollar spent on consumer content online.

About Adult Friend Finder
AdultFriendFinder.com is part of the FriendFinder, Inc., the largest global online personals network, which allows over 20 million registered members to confidentially and anonymously meet people with similar interests and mindsets in a safe, exciting environment. Founded in 1996 and privately owned, the FriendFinder. corporate headquarters are based in Palo Alto, California.

About Private Media Group
Private Media Group is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. Private owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes physically in over 35 countries and digitally worldwide.
For more information on the company, please visit: www.PRVT.com .

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information about Private Media Group, please contact:

Norman Bell
Alejandra Moore Mayorga
Norman.bell@Private.com
AMoore@GrupoAlbion.net
Phone: + 34 93 590 70 70
+34 91 531 23 88
+34 670 799 335
PRVT.com


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