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PR 101: Press Release Service

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Brea Bennett at Twistys

March 18, 2003 03:53pm
Rick's Cabaret & Bunny Ranch Co-Brand New Auction Site
Source: Rick's Cabaret International, Inc.
by: Company Press Release

(HOUSTON, TX) -- NaughtyBids.com, the adult auction site owned by publicly traded Rick's Cabaret International, Inc. (Nasdaq: Rick), has launched a co-branded program for the auction of sexy items from the Bunny Ranch, the world's best-known brothel.

The new site will be available from both NaughtyBids.com and BunnyRanch.net and through affiliate programs with other Websites. The auction program uses the proprietary auction platform developed by NaughtyBids.com, which enables bidders to buy items offered by the ranch located just east of Carson City, Nevada, and by private vendors.

"The site will feature hundreds of unique items that are available only from the Bunny Ranch," said ranch owner Dennis Hof. "We'll auction off collectibles such as panties worn by our stars (bids start at $20), tee shirts with the Bunny Ranch logo (they start at $15), dressing robes with logo (bidding for a typical robe reached $81 after 30 bids), autographed photos of Sunset Thomas showing off her breast enhancement surgery (starting bid: $24.98) and a "Bunny Ranch Survival Kit" that contains "menu" of services and other items "For a successful trip to the ranch along with cash."

Eric Langan, CEO of Rick's Cabaret, said, "The Bunny Ranch is one of the best known brand names in the adult field and we expect this site will be a strong addition to our existing network of seven sites. Plus, NaughtyBids.com has launched a Webmaster affiliate program for the new site that will pay one percent of the winning bid price on every auction that an affiliate's users win, as well as a bonus payment for every user that creates an account."

About Rick's Cabaret

Rick's Cabaret International, Inc. (Nasdaq: Rick) is organized into two business lines: 1) Nightclubs and entertainment comprising Rick's Cabaret clubs in Houston and Minneapolis, XTC Clubs in San Antonio and Austin, plus the Encounters club in Houston catering to couples in the swingers' lifestyle and 2) Internet activities, which encompass adult entertainment membership portals that provide access to third-party adult-oriented Websites such as XXXPassword.com, a subscription-based website for couples that enjoy the "swingers' lifestyle called CouplesTouch.com, and auction sites such as NaughtyBids.com that operate on a single proprietary technology platform and earn revenue by providing a marketplace for adult paraphernalia and through Webmaster referral fees. For further information visit Ricks.com or email IR@Ricks.com.

Forward-Looking Statements:

This press release contains forward-looking statements that involve a number of risks and uncertainties. Important factors that could cause Rick's actual results to differ materially from those indicated in this press release include the risks and uncertainties as to the future operational and financial results of our Web sites, the future operational performance of our partners, the laws governing the operation of adult entertainment businesses, competitive factors, dependence on key personnel and the ability to manage operations. Rick's has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

Investor and Media Contact:
Allan Priaulx, 212-338-0050, IR@Ricks.com

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