February 24, 2003 10:45am
Vivid and Pony Launch Co-Branded Ad Campaign
Source: Resource Media Group
by: Company Press Release
(HOLLYWOOD, CA) -- A billboard co-branded with the Pony and Vivid logos and a sexy photo of top adult star and Vivid Girl, Jenna Jameson, kicks off Pony's 2003 campaign. The billboard, on the side of the landmark Roxy Theater, is slowing traffic along Sunset Boulevard in West Hollywood. With her trademark seductive pout, Jenna sports a very short, figure-hugging metallic dress and appears to be flirting with a bare-chested boxer and members of the Pony Crew. The caption reads simply, "Las Vegas, Spring 2003, Pony Crew & Vivid's ring girl, Jenna Jameson."
Jameson, one of the elite Vivid Girls, has been called "The girl who put the star in porn star" by Rolling Stone. Famed French photographer Thierry Legoues shot her for the Pony campaign, which was created by Come Chantrel, of Pony at the Firm artist-management agency in Beverly Hills. "When I grew up in the 80's in Paris, supermodels were the ultimate feminine ideal," said Mr. Chantrel. "For today's 20-year-old kid, porn stars have kind of replaced what models used to represent. It's the rebelliousness factor, a nonconformist attitude."
The black-and-white billboard is the first in a series of outdoor displays and national magazine ads that will feature Legoues' photos of Jenna plus Vivid Girls Sunrise Adams, a fresh-faced 20-year-old blonde from Texas, and Mercedez, the current Miss Nude Universe who is of Spanish-Mexican extraction. The print media buy includes such magazines as the Source, XXL, King, Revolver, Blender, Mass Appeal, Flaunt, Details, Stance, Slam and Vibe in the U.S. As well as European magazines Wad and the Face.
The campaign is a marketing partnership between Vivid Entertainment and Pony, the sports company intent on drawing relevant brand associations to pronounce its message. The billboard includes the Pony and Vivid logos...
The Vivid Entertainment Group is the world's leading adult film company. It is well known for its "Vivid Girl" concept under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Since its founding in 1984, Vivid has placed heavy emphasis on high quality erotic film entertainment for the couples market. Vivid is known for its innovative technological advances such as full function DVDs and popular Websites including Vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally and it licenses the Vivid name for condoms, novelties and other uses. For further information email RM@vivid.com or call Ellie Reeve, 212-338-0050.
Link to today's New York Times story on Pony/Vivid campaign:
NYTimes.com/2003/02/24/business/media/24ADCO.html
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