July 26, 2002 03:02pm
Ivolt To Give Away $15 Million in Memberships
by: Company Press Release
(WEST ORANGE, NJ) -- New Jersey-based adult entertainment site Ivolt.Com today announced plans for an innovative national membership drive based around a free 30-day membership for more than one million people at Ivolt.com/free.
The site, which launched on Valentine's Day of this year, plans to target men 25-40 in a variety of highly trafficked male locations over a three-month period. The highly aggressive program, featuring gorgeous Ivolt models spread across New York, Chicago, Miami, Dallas, Boston, Washington DC, San Francisco, Los Angeles, San Diego and other metropolitan cities.
"This campaign will proactively target men in their environment, instead of waiting for them to find us," says President/CEO Greg Salsburg. "The models will be engaging the consumers in personal conversation and handing them cards with the Free offer inscribed."
"With the continued drop in the economy, the lack of trust in corporate America and the effects of September 11th, every industry has suffered greatly," states Salsburg. "However I do not see any company recognizing that it is their consumers who have been hit the hardest. I wanted to give something back that they could enjoy and be entertained from, to help them forget about the stress of their day. Most importantly I wanted them to have it for FREE."
The promotion, which is offering $15,000,000 in free services to build their clientele, is by some standards both a risky and aggressive move.
"Giving away one million free memberships is both a high risk and huge cost endeavor. I would not recommend this as a general role of running a business. However if any one could make it work I know these marketing minds can," stated Lehman Bros. market analyst Nick Chihunje. "The fact that Ivolt.com is doing this to give back to the people of America is admirable especially in the current economic climate."
Ivolt.com is filled with some of the most beautiful women in the world, photographed by top photographers in exotic locations. In addition, all films on the site are originally produced and updated weekly. Ivolt.com's extensive offerings include everything from interactive sexual games, entertaining articles, expert sex advice, daily pictures, jokes and so more. In addition Ivolt.com lets you take their online world with them offline with an innovative, interactive PDA offering. Designed to have the look and feel of a glossy magazine, the site features originally produced content ranging from quirky fun "shorts" to ongoing plot-based "Webisodes".
The site has been winning fans and growing quickly, having already been featured on Howard Stern, the Don & Mike Show, Mancow radio networks and in the pages of US Weekly, Spin Magazine and the LA Times to name a few all within the first three months.
Amy Kaplan 212-582-1959
John V. Moore 773.363.6597