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July 23, 2002 03:18pm
Adam & Eve Launches Wish Lists, Increases Customer Control
Source: BSG PR
by: Company Press Release

(HILLSBOROUGH, NC) -- Not quite sure you want that sexy item right now but would like to hold onto the idea for a bit? Want to tell your friends about something to spice up your sex life but not sure how?

In response to these questions and more, Adam & Eve introduces customer Wish Lists on its Website, AdamEve.com, where customers can store, sort and share their favorite items. Once stored, those items can be purchased or shared with a friend. With Wish Lists on AdamEve.com, giving the gift of sexuality and intimacy has never been easier.

"All our efforts right now are focused on creating the easiest, safest and most robust experience a Website can offer," said Shea Tisdale, e-commerce director for Adam & Eve. "Adding Wish Lists as an option for our customer allows our user more flexibility and control over their experience than any other adult Website."

A Wish List is a personalized collection of items that you can store away for future purchase, to make available for someone else to buy and to remind you of the items you liked but weren't quite sure what to do with at the time.

Wish Lists can be used for a plethora of functions, including the following:

Users not only have the option to store items that they're considering purchasing, but also they can share those items with friends so that friends can purchase those items for them. There are lots of opportunities to share this kind of information with friends. Bachelor and Bachelorette parties, wedding showers and honeymoon nights... or just for a night of fun with your significant other.

"We have a lot of features we are planning to add to the Website in the near future," said Tisdale. "Creating an environment which allows our users the maximum ownership and customization of their experience so that they find what they're looking for when they're looking for it, and possibly things that entice them on the spot, is our goal with this new push."

Wish Lists are available to all registered users of AdamEve.com. Registration is free for all adults over the age of 18 at AdamEve.com.

Adam and Eve created the adult mail order industry in 1970 as the first mail order condom distributor at a time when cheap, effective contraception was unavailable in most areas. Today, Adam & Eve is committed to creating sexual freedom, intimacy and safety through its products, services and health information.

For more information, please contact:
Katy Zvolerin, Adam & Eve, Email: Katy@AdamEve.com
Danny Polinsky, AdamEve.com, Email: Danny@AdamEve.com

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