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July 01, 2002 11:17pm
Playboy Licenses ZoomView to Showcase Playmate of the Year
Source: Viewpoint Corporation
by: Company Press Release

(NEW YORK, NY) -- Viewpoint Corporation, a world leader in innovative graphics software, today announced that Playboy Enterprises, Inc. is deploying Viewpoint's "pixels on demand" ZoomView technology for Playboy's Playmate of the Year promotion.

The Playmate promotion, which began running on Playboy.com on April 26, 2002, is the first step of what is expected to be many upcoming ZoomView related projects on Playboy's various online properties, including Playboy.com, SpiceTV.com and PlayboyStore.com. Playboy plans to feature an interactive gallery of all the Playmates, dating back to the start of Playboy magazine in 1953, as an interactive functionality that will be available exclusively for the members of it's wildly successful subscription service, Playboy Cyber Club.

"The fun factor is increased by about a thousand fold," said Jay Boersma, Creative Director, Playboy Online. "We love the fact that this technology allows us to be in control of the design of our site while giving our user base the best possible experience. Allowing users to see fine detail, up close and even beyond the photographer's eye is a quantum leap advancement in adult entertainment, this is definitely not your father's zoom technology," continued Boersma.

While traditional Web pages display low-resolution thumbnail images, Viewpoint's ZoomView permits the easy deployment of large, print-quality images online, allowing users to zoom in, pan around and examine the finest of details without special graphics cards or high-speed Internet access.

Because ZoomView incorporates Viewpoint's XML Media Envelope, it allows Playboy to build a uniquely "Playboy" interactive experience, including a zoom-in button in the shape of the trademark Playboy Rabbit Head. The technology also allows Playboy's Web team to build sophisticated animations and interaction between other page elements thereby enabling guests to pan, zoom and HyperView smoothly and easily into the high-resolution images even over dial-up connections, in a manner consistent with the Playboy.com user experience.

"Playboy's adoption of our technologies is just another example of how creative minds can be set free to fashion a branded interactive, entertaining and commercially viable set of applications," commented Eric Richmond, Viewpoint's Vice President of Business Development. "We conversely benefit from the exposure Playboy's premium brand gives us."

Visit the Playmate of the Year promotion on Playboy.com and experience ZoomView for yourself at the link in the box to the right:

About ZoomView:
Viewpoint ZoomView technology enables users to deploy interactive, print-quality images online over any Internet connection. ZoomView overcomes bandwidth constraints by dividing high resolution images into bite-size tiles and delivering "pixels on demand." as the user zooms into the image, more and more detailed tiles are transmitted and displayed. Users can now inspect minute product details at high-resolutions, with a user experience infinitely better than that of ordinary jpeg images. For as little as ten dollars per image per month, users can purchase a license to display their images online, making ZoomView the first rich media type that is accessible by non-professional and power users alike. Additionally, ZoomView is now available as a native direct export from Adobe Photoshop 7.0. For more information on the ZoomView technology, please visit the ZoomView Partner Portal, also linked in the box to the right:

About Viewpoint:
Viewpoint Corporation is a leading provider of interactive media technologies and services. Its graphics operating system platform, the Viewpoint Media Player, has been licensed by Fortune 500 companies for use in online, offline and embedded applications serving a wide variety of needs, including: business process visualizations, marketing campaigns, rich advertising and product presentations. The Company also provides cross media digital solutions for film, broadcast television and games. Headquartered in New York City, the Company also has offices in London, Los Angeles and Salt Lake City. Visit the Viewpoint Web site at Viewpoint.com.

About Playboy Enterprises:
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment Web site.

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these forward-looking statements. Such risks, uncertainties and other factors include the matters disclosed in Viewpoint's filings with the Securities and Exchange Commission as well as the lack of assurances that Playboy will feature an interactive gallery of all the Playmates or will add many upcoming ZoomView related projects on its various online properties.

Viewpoint is a registered trademark of Viewpoint Corporation. Other product and company names herein may be trademarks of their respective owners. Copyright 2002 Viewpoint Corporation. All rights reserved.

Contact:

Viewpoint press
Contacts:
Yvonne LeCroy
Viewpoint Corporation
212-201-0806
ylecroy@viewpiont.com

Or

Pamela Johnston/Frank DiLiberto
PJ Inc.
973-259-0480
Pamela@pjinc.net/Frank@pjinc.net

Or

Viewpoint Investor Relations
Contact:
Yvonne Zappulla
Wall Street Investor Relations
212-714-2445
yvonne@wallstreetir.com

Or

Playboy Enterprises
Contact:
Melissa Gorski
Playboy Enterprises
312-373-2432
Mgorski@playboy.com

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