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PR 101: Press Release Service

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Brea Bennett at Twistys

August 27, 2001 02:19pm
Universal Playthings™ Announces the Release of The LoveLeash™
Source: BSG PR
by: Company Press Release

(SAN FRANCISCO, CA) -- With the bold proclamation "PLEASURE TO THE PEOPLE!" California start-up company Universal Playthings™ launches its revolutionary new adult toy, The LoveLeash™. This innovative product helps you move your anatomy in an entirely new way, offering your partner & yourself "a higher measure of pleasure".

The flagship product, the patent-pending LoveLeash is a result of extensive R&D, and is poised to become a highly popular novelty item in the adult toy industry. With a sleek product-look that is decidedly non-sexual and a philosophy encouraging the fun, healthy and joyous practice of solo and couples sex, Universal Playthings is confident it will attract a vast audience that's ready to graduate from elementary and exploitative pornography, to experience something truly and personally sensational.

The product was originally created by the enigmatic artist/inventor Zen Player, during a period of abstinence from love-partners in 1997. Player was so impressed by the pleasurable effects that he continued to refine the idea and eventually presented it to his colleague, Jason Diesel. With a successful background in marketing and e-commerce, Diesel instantly recognized the platinum opportunity, and a company was born.

The Playboy Channel tracked down the company, and is currently featuring the LoveLeash in one of their most popular programs, "Naughty Amateur Home Videos" which will air 18 times in the month of August (with additional re-runs throughout the year and release to home video). The show presents the product and describes its use, as well as displaying the web address where people can buy the product online. Playboy and other adult networks have indicated a strong interest to include the LoveLeash in further TV programs, and other discussions have begun for product placement in upcoming films.

The secret of The LoveLeash comes from Physics 101 - to paraphrase: "when a fulcrum is placed at a specific point of leverage on a rigid object (like an erect penis or dildo), that object may be controlled in a lateral motion". When a couple is making love, The LoveLeash (fitting cock-ring style around the male genitals in one of its many applications), is tugged by either partner with a special handle to vibrate and control the motion, direction, speed and velocity of movement. This simple action represents a revolution in sexual play, given that to reach and control one's parts in this particular way is virtually impossible. The elegant futuristic design allows for superior levels of genital stimulation, alone and with a partner.

Universal Playthings was founded with a mission: to promote life-positive sex to people of all genders and persuasions worldwide, through high-quality products and useful, relevant information. Realizing that the ever-exploding market for sex products revolves around base pornography (and the many negative connotations of that), Player & Diesel decided to position their products in a healthier, more harmonious yet still-sizzling manner. The LoveLeash comes packaged with a detailed, user-friendly instruction booklet offering care & handling tips, warm-up practices (done solo) and a rapid path to sexual mastery - including descriptions of male sexual anatomy, ancient breathing techniques, tantric multiple orgasms and even suggestions on how to optimize prostrate health.

The LoveLeash comes in a variety of unique colors, molded with a silky finish in a proprietary high-tech non-allergenic (soft) plastic. The company plans to offer "Private Label" leashes with a company's logo and/or graphics. The company will continue to offer highly differentiated products, with current plans to produce over 25 additional love-popping items.

In an industry first, Universal Playthings also invites its customers to submit their own designs for possible development and inclusion in the company's product line. Inventors that submit suitable designs for manufacturing and distribution will enjoy royalties on sales of their designs. Who better to create such products for the adult market than the market itself?

Universal Playthings intends to stay at the cutting-edge of sexual health and well-being. In addition to a skilled management team made up of MBAs and seasoned investors, Universal Playthings' Board of Advisors includes PhD's, published sexologists, adult-novelty retail specialists, and materials scientists. Diesel and his team of qualified experts stringently monitor manufacturing quality and product performance to constantly innovate improvements in the LoveLeash and all future items.

The LoveLeash website (www.loveleash.com) and Universal Playthings (www.universalplaythings.com) will provide a vibrant interactive culture, including weekly stories posted from real customers, LoveLeash training videos (and clips), a members-only Club LoveLeash, prizes, giveaways, merchandise and a secure forum to submit ideas for development & distribution.

For more information: please contact:

Brian S. Gross, BSG Public Relations, Ph.818.343.3673 Fax: 413.460.2660 Email: brian@bsgpr.com

Jason Diesel, President/CEO Universal Playthings. Ph: 415.785.3735 Fax: 415.419.3207 Email: jason@universalplaythings.com

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