May 24, 2012 09:11am
Sportsheets on ABC News
Source: Hodder Media
by: Company Press Release
(HUNTINGTON BEACH, CA) -- Sportsheets’ acclaimed Sex & Mischief collection of BDSM-inspired fantasy accessories was featured on ABC News in a segment that showcased the sophisticated product line in association with the erotic fiction phenomenon of "Fifty Shades of Grey."
The erotic trilogy, which ABC News correspondent Stephanie Hockridge reports is "flying off the shelves just as fast as the main characters’ clothing," has motivated men, women and couples to spice up their sex lives in brand new ways. And the book’s bondage-focused theme has made Sportsheets and its award-winning Sex & Mischief product line the go-to source for inspiration.
"The books package basic concepts of bondage, domination, restraint and intimacy in a way that makes it easy — and sexy — for the mainstream world to enjoy, much like our Sex & Mischief collection does," Sportsheets President Tom Stewart said. "This groundbreaking product line has redefined BDSM and lets people of all sexual lifestyles take the fantasy into their bedrooms."
Sex & Mischief took the adult retail industry by storm following its summer 2011 debut, and when the "Fifty Shades" trilogy hit the Internet earlier this year sales of adult products in the BDSM realm skyrocketed. Since then Sportsheets and its distributors have been inundated with calls for floggers, blindfolds, restraints and toys similar to those featured in the books — and the award-winning company has just the items shoppers are seeking.
The Sex & Mischief brand of fantasy "sexcessories" is for the savvy and price-conscious couple ready and excited to try a new fun way to connect and experiment with each other. The easy-to-use, non-threatening and fun-to-try collection is merchandised with high-fashion black-and-white photography and a sophisticated sensibility that coincidentally coincides quite nicely with that of the "Fifty Shades" trilogy.
Sportsheets Premium is the company’s flagship and pillar brand featuring the highest quality craftsmanship, reliable construction and design elements that purveyors of fantasy and sex position play expect. The collection includes sexual positional toys, restraints, blindfolds and the world-renowned Sportsheet bondage bed sheet, the innovation that helped put the company on the map.
"[‘Fifty Shades of Grey’] is hands down the most surprising phenomenon in our company in the last 18 years," says Lisa Mazurek, brand and marketing director at Entrenue, a trusted Sportsheets distributor. "It’s a permission slip for a lot of women or people to try something maybe a little bit taboo."
For more information about Sex & Mischief, please visit http://www.sexandmischief.com/.
For more information about Sportsheets, please visit http://www.sportsheets.com, email info@sportsheets.com, or call (800) 962-4606. For information about Entrenue, please visit http://www.entrenue.com, call 800-368-7268 or info@entrenue.com.
For information about Fascinations, please visithttp://www.funlove.com, or call (602) 943-5859.
Sportsheets International® has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship tools" since 1993, when the Sportsheet Bondage Bed SheetTM sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the ManboundTM collection for gay couples; Naughty Night Out® bachelorette line; Tease the SeasonTM Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in the Shower® collection. All of the company's brands individually and collectively support its goal of Keeping Couples Connected!®"
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