STOCKHOLM (Reuters) - A Swedish drinks producer was urging Swedes to knock back a new concoction called Niagara to liven up the libido.

Producer Nordic Drinks described the blue colored fruity soft drink Niagara as Scandinavia's only sex drink, with its bottle boasting the brew promises ``good staying power.''

``With soft porn films in the 1960s and 1970s Swedes became known for their sexual freedom,'' said Nordic Drinks' managing director Stefan Nero.

``Now we want to return to these days again and Niagara can lead this as a product that stands for energy, humor and sexual urges.''

The company said the drink -- whose name rhymes with anti-impotence drug Viagra -- contains herb extracts that reawaken sexual urges.

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