June 07, 1999 08:08am
The DVD Boom -- with Busts -- Adult Entertainment Steps into the Mainstream
Source: ENTERTAINMENT WIRE
IRVINE, Calif.--(ENTERTAINMENT WIRE)--June 7, 1999--On Tuesday, June 8 at 6:30 p.m. PST, DVD Talk (http://www.DVDTalk.com) will be hosting a live online chat with leading adult DVD studio, Vivid Interactive, and top adult DVD online retailer, DiVaDee.com (http://www.divadee.com.). This landmark event represents a significant move into the mainstream marketplace by the adult industry. Seen as a technology pioneer in the emergence of VCRs and home video, the adult film industry is a driving force in the explosive DVD market. Adult DVD producers have been early to adopt new capabilities of the emerging medium, including multi-angle viewing, Internet connectivity, and interactive DVD-ROM content. And with online retail outlets, companies like Vivid Interactive are reaching a whole new audience.
Unlike the boom in adult video, where titles were kept in dark rooms in the back of a video store, this next generation of adult entertainment is being sold online at retailers like DiVaDee.com, who provide a safe, less imposing e-commerce experience specifically designed for the mainstream public, especially women.
``We built a place where people can shop for adult DVD in the privacy of their own home, on a secure, clean and classy site,'' described Stephanie, VP of Marketing at DiVaDee.com. ``We're opening the door to a whole new population of people and introducing them to both DVD and adult DVD.''
By bringing together the consumer, the manufacturer and the retailer, DVD Talk has opened the channels of communication to propel a wider acceptance of the new video format.
Only on the Internet can anyone anonymously voice an opinion. Only on the Internet can people purchase adult movies without showing their face at the local video store. And only on the Internet can the adult entertainment industry come out from behind the red curtain in the dark theater and hold intelligent conversations on a revolutionary home theater technology.
Assembling these technology leaders on the foremost DVD information Web site, DVD Talk, signifies DVD's move beyond the early adopter into the mainstream consumer market; and recognizes the driving role the adult entertainment industry has played in that market growth.
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