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June 07, 2001 06:01am
Private Media Group Launches New Online Shop for E-Commerce
Source: Private Media Group Inc.
by: Company Press Release

(BARCELONA, Spain) -- Private Media Group Inc. (Nasdaq: PRVT - news), worldwide leader in premium-quality adult entertainment products, services and Internet content, announces the launch of its new online superstore. Increased traffic, easier navigation and more repeat customers are some of the results of the www. private.com/shop site redesign.

Private's user-friendly and highly personalized site offers a wide array of top quality products, including videos, DVDs, magazines, CD-ROMs and adult toys. Visitors can search the site for specific products as well as different Private models. The site also offers behind the scenes information about the movies and interviews with the models and movie directors.

The increased functionality has made the site more interactive with new options like a ``wish list'' that can be sent to friends, comments and reviews by customers and access to full size images after the first purchase. The online shop contains more than 1000 products and is growing rapidly with new products being added every month.

This major improvement is what web-surfers have been looking for. New orders increased 58% over last quarter and revenues are expected to increase 70% for the current year.

The Private Shop will also be available through other Adult Web-site operators who participate in the PrivateShopFront.com program. The program allows participants to easily feature the Shop on their own sites and resell Private's products and in return earn referral fees on the sales they generate. Localized versions of the shop are being prepared in several languages.

Private processes orders through a secure SSL connection where personal information is encrypted so that no third party can use it. There's also a discreet billing reference for credit card orders.

The leading publicly traded adult entertainment company in the world, Private Media Group Inc. is the founder of the globally established brand name ``Private'', and has successfully positioned itself in the marketplace with a visionary management team. Its strategy combines both new economy (Internet, multimedia, e-commerce) and old economy (videos, magazines) business models. Private maintains a total adult lifestyle philosophy reflected in the company's broad range of products and services and its strategic policies of development, diversification and acquisition.

For more info about Private Media Group, please visit the Company's corporate Web site at www.prvt.com

To view the site, please go to the following link: http://www. private.com/shop

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because these statements are forward-looking and apply to future events, they are subject to unpredictable circumstances, which could lead to results materially different from those anticipated by the Company.

For more information about Private Media Group, please contact: In Spain: Andre F. Ribeiro of Private Media Group Inc., +34-679-983-772, andre@private.com and in New York: Ted Nemeth of Quinto + Company Inc 212-965-1146, ted@quinto.com

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