Adam & Eve and AdamAndEve.com are providing a very special offer for spring breakers in Panama City, Florida, this week. Beach revelers will see airplane banners offering Adam & Eve discounts of 50% and "Free Bree Olson DVDs!"

Starting today and lasting through March 19, from 1-4 p.m. each day, the airplanes will fly the banners five times each day for two hours on each flight.

"This is a new form of advertising for us," says Adam & Eve Marketing Director Chad Davis. "Our former contract star, Bree Olson, has been all over the media lately," he continues, "and she’s so recognizable to this demographic. We really feel this new customer base (adults age 18 and up) is the future for Adam & Eve."

Using code "BREEFREE" at checkout gets customers the 50% discount and Bree Olson DVDs.

"We’re very curious to see how spring breakers react to our adult-themed ads this week," says Davis. "Depending on the results of this trial, we may follow suit next year in Ft. Lauderdale, Miami and Myrtle Beach."

For more information on Adam & Eve or AdamAndEve.com, please contract director of public relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

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