June 05, 2001 06:49am
Real Media To Represent Playboy.com
by: Company Press Release
(NEW YORK, NY) -- Real Media, the global provider of marketing solutions to the digital advertising industry, today announced a global advertising representation partnership with Playboy.com, the leading men's online brand in the world.
In the U.S., Real Media will supplement Playboy.com's internal sales force within specific markets and advertising categories. In international markets, Real Media will represent Playboy.com exclusively.
Real Media's portfolio represents the most prominent brands online. Since Playboy.com is already working with Real Media's Open AdStreamT to serve their ads, Playboy.com becomes one of a growing number of sites working with Real Media on both the representation and technology end of the business, ensuring that their premium brand will be protected from the dilution caused by third-party ad servers.
``Real Media understands brand protection in ways that other online ad companies really don't,'' said Playboy.com VP-Advertising Sales Jeff Kimmel. ``We're retaining our own sales staff, but looking for Real Media to leverage their advertiser and agency relationships within areas and categories that are important to the growth of our online brand. We're expecting this to be a major value-add for Playboy.com.''
Top advertisers have long depended on Playboy's brand and readership, especially to deliver ads for consumer electronics, technology, liquor/beer, entertainment, grooming, and dozens of other products and services targeted to young, affluent males. The site's traffic figures are consistently at the top in terms of reaching this desirable demographic. ``Playboy.com's confidence in Real Media and our way of doing business makes us extremely proud,'' said Brian Quinn, Real Media's Vice President of Advertising Sales in the U.S. ``When you think of the most prominent media brands in the world that have successfully crossed over into the online space, Playboy has to be among the best case studies.''
Playboy.com is a part of the Playboy Online network of sites. Playboy Online, a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA - news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com (http://www.playboy.com), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (http://cyber.playboy.com), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (http://www.playboystore.com), which sells Playboy-branded products; and Playboy Auctions (http://auctions.playboy.com), which auctions Playboy-branded merchandise and admission to exclusive Playboy events and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates SpiceTV.com (http://www.SpiceTV.com), a site featuring premium adult entertainment under the Spice brand. Playboy Online has added an Internet Gaming division, which currently operates PlayboySportsBook.com, an online fixed odds sports wagering site.
About Real Media
Real Media is a PubliGroupe company - the largest and oldest media services organization in the world. Real Media provides marketing solutions to the digital advertising industry through state of the art technology, maximizing brand value by protecting audience information. Real Media's customers include Bloomberg, Weather.com, New York Times Digital, U.S. News & World Report, GOLFONLINE, Investors.com, Forbes, USA Today and mp3. For more information please visit: www.realmedia.com.
VP Marketing/Privacy Officer