November 05, 2010 01:13pm
Vivid Resumes Production
Source: Vivid PR
by: Company Press Release
(LOS ANGELES, CA) -- Vivid Entertainment, the world's leading adult film studio, is set to resume movie production on Monday November 8th after being shut down for almost a month because of health safety concerns.
Vivid halted production immediately and voluntarily on Tuesday, October 12th after AIM Healthcare announced that an unidentified adult film performer had tested positive for HIV.
''We made the decision to halt production as the health and well-being of our performers is of utmost importance to us,'' said Steven Hirsch, founder/co-chairman of Vivid. ''We can now confirm that all performers who were on the quarantine list as a result of being exposed to the HIV positive performer have gone through two rounds of testing and the results are negative. We believe that AIM acted professionally and thoroughly and proved that their system works. We will, of course, continue to require recent test results for all performers in our movies and will continue to take all necessary precautions to assure their health and safety.''
Although Vivid did not start any new movies while production was halted, the studio used the time to complete post production work on a backlog of previously produced films.
Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing and a licensing program that extends to advertising, apparel, book publishing, and a range of other products. TV audiences have gotten to know the company's management and talent through two recent seven part series on Showtime, ''Debbie does Dallas...Again'' and ''Deeper Throat.'' in addition to its Vivid-Celeb imprint famous for celebrity sex tapes, the company is known for its popular Vivid-Alt and Vivid-Ed labels and recently announced the launch of a new Vivid SuperXXXHero imprint. The Vivid website,www.vivid.com has a loyal following of fans of Vivid movies, from the industry's largest archive.