(HILLSBOROUGH, NC) -- With all the talk in the media about infidelities, Adam & Eve, the nation’s most trusted name in adult entertainment, asked over 1,000 American adults for their take on swapping partners. And their answers may surprise you!

According to Adam & Eve’s ''Great American Sex Survey,'' 62% of the respondents revealed they’d never even thought about swapping partners!

Of the 38% of respondents who admitted they have thought about swapping partners, the majority (64%) said it was simply because they wanted to try something naughty or taboo. The next largest group of respondents (27%) said they had thought about it because they were excited by the idea of being with someone new. Nearly the same amount (23.5%) said it was because they were physically attracted to another person. Interestingly, only 8.5% of the respondents said they thought about swapping partners because they were bored with their current partner.

''It’s interesting to note the differentiation between actually swapping and thinking of swapping,'' said Katy Zvolerin, Adam & Eve Director or Public Relations. ''Most people we surveyed said they’d never even thought about it, but American adults have an active imagination with all things sexual. For those considering swapping, Adam & Eve has numerous products available that might open up that channel of communication.''

Because sexual curiosity is part of human nature, adult entertainment giant Adam & Eve recently commissioned event management and web survey software company Cvent Inc. To launch a sex survey determining Americans’ sexual practices, and the results are being released every month.

The web-based survey, conducted by Cvent, of over 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices. For more information about Adam & Eve, visit their website at http://www.adamandeve.com/news.

Katy Zvolerin
Director of Public Relations
Adam & Eve
302 Meadowland Drive
Hillsborough, NC 27278
919.644.8100 x 3121