October 28, 1999 12:37pm
Online Shopping is Sharply Up, Pornography Slowing, According to New Trend Data From Websense, Inc.
Source: BUSINESS WIRE
by: Company Press Release
SAN DIEGO--(BUSINESS WIRE)--Oct. 28, 1999--Online shopping has overtaken pornography as the fastest growing category on the Web, according to recent Internet trend data from Websense, Inc.
After years of monitoring growth of different types of Web sites for its customers, Websense has discovered online shopping has spiked to a near 140 percent growth rate in the last six months, while e-porn growth has slowed to 48 percent during the same period. Since 1997, pornography has grown consistently by more than 100 percent per year.
Websense tracks 53 types of Web sites in categories ranging from ``entertainment'' to ``stock trading,'' accounting for 85 percent of content on the Web. The company provides demographics on Web content to its customers -- primarily mid- to large-sized corporations -- so they can monitor traffic patterns of users on their networks.
``The decline of e-porn is part of the natural maturation cycle of the Internet,'' said Brian Curry, Websense collection strategist. ``As with all new mediums -- magazines, film and videotape -- pornography leads the way until more traditional businesses become the drivers of growth.''
About Websense, Inc.
Websense, Inc. -- the expert on employee use of the Internet -- currently serves more than 2,800 educational institutions and 4,600 corporations, including more than 200 Fortune 500 companies. Every day, 4 million employees worldwide use Websense products. Websense has partnerships with several Internet industry leaders, including Cisco Systems (Nasdaq:CSCO - news), Check Point (Nasdaq:CHKP - news), Inktomi (Nasdaq:INKT - news), Nokia (NYSE:NOK - news) and Microsoft (Nasdaq:MSFT - news). For more information, log onto http://www.websense.com.
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